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Seasonal success strategies to make every occasion a book selling opportunity

Seasonal Success Strategies: Make Every Occasion a Book-Selling Opportunity

This is somewhat of a continuation of Tom’s blog post, Flod Planning, from last week. I was talking with a client last week, and the […]

By Yvonne DiVita July 24, 2025 Business & Entrepreneurship, Business Coaching, Marketing your book
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Featured image showing July - December 2025 calendars of book-related holidays for blog post, 'Flod Planning (not a typo) for the Holidays' by Tom Collins

Flod Planning (not a typo) for the Holidays

Want a flod (not a typo) of book marketing opportunities? Check out our July-December 2025 Literary Holiday printable calendars.

By Tom Collins July 17, 2025 Marketing your book, Marketing your business
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Image of a page from a dictionary. Caption reads: words and phrases every author or aspiring author should know

Words and Phrases Every Author or Aspiring Author Should Know

Working with a variety of authors means explaining many of the terms, phrases, acronyms, and writing and publishing language. Forgetting to check with authors on […]

By Yvonne DiVita July 10, 2025 Business & Entrepreneurship, Copyright & Legal Stuff
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featured image of author typing and fireworks launching from the page for blog post, 'Celebrating Author Independence,' by Tom Collins

Celebrating Author Independence

This Fourth of July, along with America’s independence, we’re celebrating author independence with some timely quotes and ideas.

By Tom Collins July 3, 2025 Books, Business & Entrepreneurship, Indie Publishing, Reading, Writing
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Image of an audience waving their hands in the air Caption is Building an audience before you publish your book

A Guide to Building an Audience Before Publishing Your Book

Gather an audience for your book before you launch! 📙I shouldn’t have to tell anyone why building an audience before publishing is the best way […]

By Yvonne DiVita June 26, 2025 Branding, Indie Publishing, Marketing your book
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Author collaboration for book events and promotions. The who what when where why and how

Author Collaboration for Book Events and Promotions: The Who, What, When, Where, Why, and How

Collaborating with fellow authors has proven to be a powerful way to boost your visibility, expand your audience, and create memorable experiences for readers. This […]

By Yvonne DiVita June 12, 2025 Creativity, Indie Publishing, Marketing your book
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featured image of statue of Cicero holding one of his books for blog post, A Lesson on Success from Ancient Indie Authors, by Tom Collins

Marginalia: A Lesson on Success from Ancient Indie Authors

What can today’s indie authors learn from the ancients? The meaning of success! Hint: it’s not about royalties

By Tom Collins June 5, 2025 Books, Indie Publishing, Marginalia, Marketing your book
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Ask the Book Coach image of a black woman sitting with her arms on a desk, fingers entwined looking straight at the camera.

Ask the Book Coach: Real Answers to Real Questions about Writing and Publishing Your Book

What is the difference between indie-publishing and traditional publishing? Indie publishing offers authors full control and higher royalties. Rather than waiting around for an agent […]

By Yvonne DiVita May 29, 2025 Audiobooks, Books, publishing, Writing
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featured image showing woman appalled by Stephen King's assertion that writers should never use a thesaurus for blog post entitled, 'No Thesaurus? NO WAY, Stephen King!' by Tom Collins

[TfTi] No Thesaurus? NO WAY, Stephen King!

Stephen King claims, “Any word you have to hunt for in a thesaurus is the wrong word.” Nonsense, I say. What do you think?

By Tom Collins May 22, 2025 Books, Creativity, Tips from Tom's inbox, Writing
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Don't be a reluctant performer. Take charge of video for your book. Image of a movie camera.

Don’t Be a Reluctant Performer – Take Charge of Video for Your Book

Boy George and Gal Gadot Some personalities are bigger, more vibrant, and more focused than others. Think of Robin Williams.  Think of Boy George. Think […]

By Yvonne DiVita May 15, 2025 Blogs & Social Media, Books, Marketing your book, Tools & Technology
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