Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.
What should indie authors be doing to seize opportunities in 2026? Here are some ideas to help.
Welcome to 2026 at Master Book Builders! Let’s start the year with something important: book reviews. Book reviews, as the title of this post says, […]
Reasons to celebrate Public Domain Day 2026, and some caveats before you leap into using the new entrants.
If you’re writing a book, you’d best start thinking like an authorpreneur. Here’s why and how.
A fun example of why punctuation, the placement of commas in particular, is so important. And why we’re celebrating extra this year!
You’ve heard it here, writing a book means you’re starting a business. And buying them supports those authors’ small businesses.
Find out why we’ve been using the phrase “books as business cards” for decades.
Let’s take a stroll through the brief, or very long, history of the “6-7” craze. How did it become Dictionary.com’s Word of the Year?
Poetry exists all around us. I love poetry. I think it’s a part of the creativity of being who we are. To me, if you […]
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