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Your book launch explained from start to finish

Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success

We’re discussing book launches a lot at Master Book Builders this spring. (I’m officially calling all of March the start of spring.) Here are four […]

By Yvonne DiVita March 19, 2026 book launches, Marketing your book, publishing
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featured image showing an AI robot standing beside a human author working at his laptop computer for blog post, AI Update: Copyright and Thoughts on the Authors Guild 'Human Authored' Certification, by Tom Collins

AI Update: Copyright and Thoughts on the Authors Guild “Human Authored” Certification

Learn why a recent Supreme Court order does not mean AI-produced work can’t be copyrighted and what to make of the Authors Guild’s “Human Authored” certification.

By Tom Collins March 12, 2026 AI Tools & Tips, Copyright & Legal Stuff
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Is your book idea ready to be a book 5 tests for first time authors

Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.

I think everyone should write a book. The world knows this. I say so on LinkedIn and in this blog on a regular basis.

But the truth is, writing doesn’t come naturally to everyone. In fact, too many people say they aren’t writing a book because they’re just not writers.

Well, most first-time authors I meet aren’t “bad at writing.” They graduated from fifth grade.  They know how to put a sentence together. To create paragraphs. To convey an idea.

The problem isn’t the writing; the problem is that they’re trying to write a book before they actually have one.

By Yvonne DiVita March 5, 2026 Big Ideas, Books, developmental editing, Writing
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Image showing screenshots of virtual book tour schedule and reviews on Instagram for blog post, What Can a Virtual Book Tour Do for Indie Authors?, by Tom Collins

What Can a Virtual Book Tour Do for Indie Authors?

Check out the sampling of reviews from a virtual book tour and find out how we help clients run them.

By Tom Collins February 26, 2026 Book Reviews, Marketing your book
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Are you ready? 7 questions to ask before you hire an editor hit upload or start marketing your book

Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.

Writers are always asking me some version of this one big, anxious question: “Am I ready?” Am I ready to invest the time in writing […]

By Yvonne DiVita February 17, 2026 Book Coaching, Business & Entrepreneurship, developmental editing
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Feature image showing woman reading and writing with child for blog post, Reading & Writing as Dementia Defense, by Tom Collins

Reading and Writing as Dementia Defense

No matter your age, reading and writing will help grow your brain and defend against dementia. The earlier you start, the better.

By Tom Collins February 12, 2026 Aging Well, Books, Health & Happiness, Reading
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Featured image showing author loading stack of books into doorway with TikTok logo for blog post, Using TikTok as Your Bookseller, by Tom Collins

[TfTi] Using TikTok as Your Bookseller

Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”

By Tom Collins February 5, 2026 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox
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Changing face of libraries, how to get your indie book into libraries

The Changing Face of Libraries &  How to Get Your Indie Book Listed

Authors who self-publish often forget or ignore one of the most powerful places on the planet to have their book noticed. That’s in a library. […]

By Yvonne DiVita January 29, 2026 Marketing your book
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featured image showing author slapping hands with fans holding books for blog post, Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility, by Tom Collins

[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility

Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.

By Tom Collins January 20, 2026 Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing books, phone with audiobook, and related imagery for blog post, What's New and What Matters in Indie Publishing for 2026, by Yvonne DiVita

What’s New and What Matters in Indie Publishing for 2026

What should indie authors be doing to seize opportunities in 2026? Here are some ideas to help.

By Yvonne DiVita January 15, 2026 AI Tools & Tips, Audiobooks, Books, Indie Publishing, Marketing your book
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Recent Blog Posts

  • Your 250-Copy Book Could Be More Valuable Than a Bestseller
  • Stop Getting Ready and Get Writing: How Authors Build Confidence While Perfectionism Keeps Others Stuck
  • Why LinkedIn Matters: A 2026 LinkedIn Guide for Authors
  • The Empathy Economy: Indie Authors’ Secret Weapon That Big Publishers Can’t Buy
  • Why Every Nonfiction Book Needs a Reader’s Guide
Tom Collins and Yvonne DiVita - Master Book Builders
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