Three Decisions Smart Writers Make that Shape Every Great Book
#1 What promise am I making to my reader? #2 Why am I writing this book? #3 Am I committed to finishing this book? I […]
Your 250-Copy Book Could Be More Valuable Than a Bestseller
A friend on LinkedIn inspired this post. This friend put this question in my comment section, and I knew I had to write a full […]
The Empathy Economy: Indie Authors’ Secret Weapon That Big Publishers Can’t Buy
Learn what the empathy economy is, see real life examples, and find out how it can apply to your author marketing efforts.
Barnes & Noble’s Comeback: A Big Win for Indie Authors
Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]
New Reasons for Indie Authors to Focus on Amazon and KDP
What indie authors need to know about the KDP vs. IngramSpark debate and Amazon’s “A10” update to its search algorithm
[TfTi] Using TikTok as Your Bookseller
Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”
[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility
Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.
What’s New and What Matters in Indie Publishing for 2026
What should indie authors be doing to seize opportunities in 2026? Here are some ideas to help.
From Book Launch to Lifelong Buzz: Marketing Moves that Matter
Need a marketing plan for your book? Here are a couple dozen specific tactics you can include in yours.
Celebrating Author Independence
This Fourth of July, along with America’s independence, we’re celebrating author independence with some timely quotes and ideas.