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Barnes & Noble Comeback A Big Win for Indie Authors

Barnes & Noble’s Comeback: A Big Win for Indie Authors

Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]

By Yvonne DiVita April 1, 2026 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book
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featured image showing screenshot of Amazon Hot New Releases page for blog post, New Reasons for Indie Authors to Focus on Amazon and KDP, by Tom Collins

New Reasons for Indie Authors to Focus on Amazon and KDP

What indie authors need to know about the KDP vs. IngramSpark debate and Amazon’s “A10” update to its search algorithm

By Tom Collins March 26, 2026 Indie Publishing, Marketing your book
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Featured image showing author loading stack of books into doorway with TikTok logo for blog post, Using TikTok as Your Bookseller, by Tom Collins

[TfTi] Using TikTok as Your Bookseller

Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”

By Tom Collins February 5, 2026 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing author slapping hands with fans holding books for blog post, Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility, by Tom Collins

[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility

Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.

By Tom Collins January 20, 2026 Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing books, phone with audiobook, and related imagery for blog post, What's New and What Matters in Indie Publishing for 2026, by Yvonne DiVita

What’s New and What Matters in Indie Publishing for 2026

What should indie authors be doing to seize opportunities in 2026? Here are some ideas to help.

By Yvonne DiVita January 15, 2026 AI Tools & Tips, Audiobooks, Books, Indie Publishing, Marketing your book
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featured image showing author selling books for blog post, From Book Launch to Lifelong Buzz: Marketing Moves that Matter, by Yvonne DiVita

From Book Launch to Lifelong Buzz: Marketing Moves that Matter

Need a marketing plan for your book? Here are a couple dozen specific tactics you can include in yours.

By Yvonne DiVita September 25, 2025 Indie Publishing, Marketing your book
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featured image of author typing and fireworks launching from the page for blog post, 'Celebrating Author Independence,' by Tom Collins

Celebrating Author Independence

This Fourth of July, along with America’s independence, we’re celebrating author independence with some timely quotes and ideas.

By Tom Collins July 3, 2025 Books, Business & Entrepreneurship, Indie Publishing, Reading, Writing
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Image of an audience waving their hands in the air Caption is Building an audience before you publish your book

A Guide to Building an Audience Before Publishing Your Book

Gather an audience for your book before you launch! 📙I shouldn’t have to tell anyone why building an audience before publishing is the best way […]

By Yvonne DiVita June 26, 2025 Branding, Indie Publishing, Marketing your book
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Author collaboration for book events and promotions. The who what when where why and how

Author Collaboration for Book Events and Promotions: The Who, What, When, Where, Why, and How

Collaborating with fellow authors has proven to be a powerful way to boost your visibility, expand your audience, and create memorable experiences for readers. This […]

By Yvonne DiVita June 12, 2025 Creativity, Indie Publishing, Marketing your book
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featured image of statue of Cicero holding one of his books for blog post, A Lesson on Success from Ancient Indie Authors, by Tom Collins

Marginalia: A Lesson on Success from Ancient Indie Authors

What can today’s indie authors learn from the ancients? The meaning of success! Hint: it’s not about royalties

By Tom Collins June 5, 2025 Books, Indie Publishing, Marginalia, Marketing your book
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Recent Blog Posts

  • Your first‑time author roadmap in 10 simple steps: How to go from first idea to your first 100 sales.
  • Even a Cave Dweller Knew Nonfiction Works Best with Stories
  • Barnes & Noble’s Comeback: A Big Win for Indie Authors
  • New Reasons for Indie Authors to Focus on Amazon and KDP
  • Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success
Tom Collins and Yvonne DiVita - Master Book Builders
  • Tom Collins & Yvonne DiVita
  • Master Book Builders
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