The Empathy Economy: Indie Authors’ Secret Weapon That Big Publishers Can’t Buy
Learn what the empathy economy is, see real life examples, and find out how it can apply to your author marketing efforts.
Why Every Nonfiction Book Needs a Reader’s Guide
We’ve often recommended writing a reader’s guide for the back matter of our authors’ books. Our reasoning is that many books’ topics are fairly broad […]
How to Turn Your Signature Talk or Workshop into a Book People Finish and Share
This is for public speakers or business leaders who hold regular workshops and webinars. You’re the ones who often say you can’t write a book […]
Your first‑time author roadmap in 10 simple steps: How to go from first idea to your first 100 sales.
Overwhelm is a frequent problem with professionals who want to write a book. I know that if you’re a busy professional with a book idea, […]
Even a Cave Dweller Knew Nonfiction Works Best with Stories
What can modern nonfiction authors learn from paleolithic cave art creators?
Barnes & Noble’s Comeback: A Big Win for Indie Authors
Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]
New Reasons for Indie Authors to Focus on Amazon and KDP
What indie authors need to know about the KDP vs. IngramSpark debate and Amazon’s “A10” update to its search algorithm
Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success
We’re discussing book launches a lot at Master Book Builders this spring. (I’m officially calling all of March the start of spring.) Here are four […]
AI Update: Copyright and Thoughts on the Authors Guild “Human Authored” Certification
Learn why a recent Supreme Court order does not mean AI-produced work can’t be copyrighted and what to make of the Authors Guild’s “Human Authored” certification.
Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
I think everyone should write a book. The world knows this. I say so on LinkedIn and in this blog on a regular basis.
But the truth is, writing doesn’t come naturally to everyone. In fact, too many people say they aren’t writing a book because they’re just not writers.
Well, most first-time authors I meet aren’t “bad at writing.” They graduated from fifth grade. They know how to put a sentence together. To create paragraphs. To convey an idea.
The problem isn’t the writing; the problem is that they’re trying to write a book before they actually have one.