Your Readers are Out There, So Go Meet Them
Yes, your readers are out there. Here are some tips for finding and connecting with them.
Amazon Reviews Aren’t the Only Ones That Matter: Getting Reviews on Other Platforms
Let’s talk about building credibility beyond the world’s largest bookstore. Yes, Amazon is the largest bookstore in the world. Any new author knows or has […]
Why You Need a Media Kit BEFORE You Need the Media
The subject of media kits came up in conversation in a networking group I visit on Fridays. This group was pretty savvy. They all knew […]
Book Clubs: Think They’re Just for Novelists? Not True!
Are you a nonfiction author who thinks book clubs are only for fiction writers? Yes, we all know there are book clubs for fiction. We […]
Why LinkedIn Matters: A 2026 LinkedIn Guide for Authors
Why is LinkedIn good for authors? Because it is, hands down, the best platform today for being recognized as an expert who is also an […]
The Empathy Economy: Indie Authors’ Secret Weapon That Big Publishers Can’t Buy
Learn what the empathy economy is, see real life examples, and find out how it can apply to your author marketing efforts.
Barnes & Noble’s Comeback: A Big Win for Indie Authors
Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]
New Reasons for Indie Authors to Focus on Amazon and KDP
What indie authors need to know about the KDP vs. IngramSpark debate and Amazon’s “A10” update to its search algorithm
Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success
We’re discussing book launches a lot at Master Book Builders this spring. (I’m officially calling all of March the start of spring.) Here are four […]
What Can a Virtual Book Tour Do for Indie Authors?
Check out the sampling of reviews from a virtual book tour and find out how we help clients run them.