From Book Launch to Lifelong Buzz: Marketing Moves that Matter
Need a marketing plan for your book? Here are a couple dozen specific tactics you can include in yours.
Can AI Create Your Book Trailer?
Find out what I learned in a course on creating book trailers with AI and my own experiment
[TfTi] Will the AI Overlords Be Reviewing Your Book?
See what an AI reviewer did with a piece I wrote decades ago and learn why you don’t want that for your book.
Seasonal Success Strategies: Make Every Occasion a Book-Selling Opportunity
This is somewhat of a continuation of Tom’s blog post, Flod Planning, from last week. I was talking with a client last week, and the […]
Flod Planning (not a typo) for the Holidays
Want a flod (not a typo) of book marketing opportunities? Check out our July-December 2025 Literary Holiday printable calendars.
A Guide to Building an Audience Before Publishing Your Book
Gather an audience for your book before you launch! đź“™I shouldn’t have to tell anyone why building an audience before publishing is the best way […]
Author Collaboration for Book Events and Promotions: The Who, What, When, Where, Why, and How
Collaborating with fellow authors has proven to be a powerful way to boost your visibility, expand your audience, and create memorable experiences for readers. This […]
Marginalia: A Lesson on Success from Ancient Indie Authors
What can today’s indie authors learn from the ancients? The meaning of success! Hint: it’s not about royalties
Don’t Be a Reluctant Performer – Take Charge of Video for Your Book
Boy George and Gal Gadot Some personalities are bigger, more vibrant, and more focused than others. Think of Robin Williams. Think of Boy George. Think […]
A “Fan-Finder” AI Prompt and a “Recognize & Reward” Mindset
Wondering where to start building your fanbase? Here’s a Fan-Finder AI prompt and tips on a Recognize and Reward approach to building fan relationships.