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Featured image showing author loading stack of books into doorway with TikTok logo for blog post, Using TikTok as Your Bookseller, by Tom Collins

[TfTi] Using TikTok as Your Bookseller

Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”

By Tom Collins February 5, 2026 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox
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Changing face of libraries, how to get your indie book into libraries

The Changing Face of Libraries &  How to Get Your Indie Book Listed

Authors who self-publish often forget or ignore one of the most powerful places on the planet to have their book noticed. That’s in a library. […]

By Yvonne DiVita January 29, 2026 Marketing your book
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featured image showing author slapping hands with fans holding books for blog post, Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility, by Tom Collins

[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility

Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.

By Tom Collins January 20, 2026 Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing books, phone with audiobook, and related imagery for blog post, What's New and What Matters in Indie Publishing for 2026, by Yvonne DiVita

What’s New and What Matters in Indie Publishing for 2026

What should indie authors be doing to seize opportunities in 2026? Here are some ideas to help.

By Yvonne DiVita January 15, 2026 AI Tools & Tips, Audiobooks, Books, Indie Publishing, Marketing your book
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featured image of smiling author at her laptop surrounded by books and shipping boxes for blog post, Your Book as a Business: Thinking Like an Authorpreneur, by Yvonne DiVita

Your Book as a Business: Thinking Like an Authorpreneur

If you’re writing a book, you’d best start thinking like an authorpreneur. Here’s why and how.

By Yvonne DiVita December 11, 2025 Books, Business & Entrepreneurship, Marketing your book, Marketing your business
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featured image showing AI generated images of Yvonne DiVita and Tom Collins for blog post, One AI Tool (that works!) for Authorpreneurs, by Tom Collins

One AI Tool (that works!) for Authorpreneurs

Finally, we’ve found an AI tool that delivers on its promise a quick and easy images for author marketing and more.

By Tom Collins October 30, 2025 AI Tools & Tips, Business & Entrepreneurship, Marketing your book
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featured image showing author selling books for blog post, From Book Launch to Lifelong Buzz: Marketing Moves that Matter, by Yvonne DiVita

From Book Launch to Lifelong Buzz: Marketing Moves that Matter

Need a marketing plan for your book? Here are a couple dozen specific tactics you can include in yours.

By Yvonne DiVita September 25, 2025 Indie Publishing, Marketing your book
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featured image showing AI robot with many arms in a recording studio for blog post, Can AI Create Your Book Trailer?, by Tom Collins

Can AI Create Your Book Trailer?

Find out what I learned in a course on creating book trailers with AI and my own experiment

By Tom Collins September 4, 2025 AI Tools & Tips, Creativity, Marketing your book
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featured image showing a robot reading a book for the blog post, Will the AI Overlords Be Reviewing Your Book?, by Tom Collins

[TfTi] Will the AI Overlords Be Reviewing Your Book?

See what an AI reviewer did with a piece I wrote decades ago and learn why you don’t want that for your book.

By Tom Collins July 31, 2025 AI Tools & Tips, Book Reviews, Marketing your book, Tips from Tom's inbox
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Seasonal success strategies to make every occasion a book selling opportunity

Seasonal Success Strategies: Make Every Occasion a Book-Selling Opportunity

This is somewhat of a continuation of Tom’s blog post, Flod Planning, from last week. I was talking with a client last week, and the […]

By Yvonne DiVita July 24, 2025 Business & Entrepreneurship, Business Coaching, Marketing your book
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Recent Blog Posts

  • What A Woman of No Importance Reveals About the Power of Being Overlooked
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  • Amazon Reviews Aren’t the Only Ones That Matter: Getting Reviews on Other Platforms
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  • Three Decisions Smart Writers Make that Shape Every Great Book
Tom Collins and Yvonne DiVita - Master Book Builders
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