Book Clubs: Think They’re Just for Novelists? Not True!
Are you a nonfiction author who thinks book clubs are only for fiction writers? Yes, we all know there are book clubs for fiction. We […]
Why LinkedIn Matters: A 2026 LinkedIn Guide for Authors
Why is LinkedIn good for authors? Because it is, hands down, the best platform today for being recognized as an expert who is also an […]
The Empathy Economy: Indie Authors’ Secret Weapon That Big Publishers Can’t Buy
Learn what the empathy economy is, see real life examples, and find out how it can apply to your author marketing efforts.
Barnes & Noble’s Comeback: A Big Win for Indie Authors
Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]
New Reasons for Indie Authors to Focus on Amazon and KDP
What indie authors need to know about the KDP vs. IngramSpark debate and Amazon’s “A10” update to its search algorithm
Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success
We’re discussing book launches a lot at Master Book Builders this spring. (I’m officially calling all of March the start of spring.) Here are four […]
What Can a Virtual Book Tour Do for Indie Authors?
Check out the sampling of reviews from a virtual book tour and find out how we help clients run them.
[TfTi] Using TikTok as Your Bookseller
Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”
The Changing Face of Libraries & How to Get Your Indie Book Listed
Authors who self-publish often forget or ignore one of the most powerful places on the planet to have their book noticed. That’s in a library. […]
[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility
Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.