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Barnes & Noble Comeback A Big Win for Indie Authors

Barnes & Noble’s Comeback: A Big Win for Indie Authors

Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]

By Yvonne DiVita April 1, 2026 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book
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featured image showing screenshot of Amazon Hot New Releases page for blog post, New Reasons for Indie Authors to Focus on Amazon and KDP, by Tom Collins

New Reasons for Indie Authors to Focus on Amazon and KDP

What indie authors need to know about the KDP vs. IngramSpark debate and Amazon’s “A10” update to its search algorithm

By Tom Collins March 26, 2026 Indie Publishing, Marketing your book
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Your book launch explained from start to finish

Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success

We’re discussing book launches a lot at Master Book Builders this spring. (I’m officially calling all of March the start of spring.) Here are four […]

By Yvonne DiVita March 19, 2026 book launches, Marketing your book, publishing
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Image showing screenshots of virtual book tour schedule and reviews on Instagram for blog post, What Can a Virtual Book Tour Do for Indie Authors?, by Tom Collins

What Can a Virtual Book Tour Do for Indie Authors?

Check out the sampling of reviews from a virtual book tour and find out how we help clients run them.

By Tom Collins February 26, 2026 Book Reviews, Marketing your book
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Featured image showing author loading stack of books into doorway with TikTok logo for blog post, Using TikTok as Your Bookseller, by Tom Collins

[TfTi] Using TikTok as Your Bookseller

Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”

By Tom Collins February 5, 2026 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox
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Changing face of libraries, how to get your indie book into libraries

The Changing Face of Libraries &  How to Get Your Indie Book Listed

Authors who self-publish often forget or ignore one of the most powerful places on the planet to have their book noticed. That’s in a library. […]

By Yvonne DiVita January 29, 2026 Marketing your book
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featured image showing author slapping hands with fans holding books for blog post, Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility, by Tom Collins

[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility

Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.

By Tom Collins January 20, 2026 Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing books, phone with audiobook, and related imagery for blog post, What's New and What Matters in Indie Publishing for 2026, by Yvonne DiVita

What’s New and What Matters in Indie Publishing for 2026

What should indie authors be doing to seize opportunities in 2026? Here are some ideas to help.

By Yvonne DiVita January 15, 2026 AI Tools & Tips, Audiobooks, Books, Indie Publishing, Marketing your book
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featured image of smiling author at her laptop surrounded by books and shipping boxes for blog post, Your Book as a Business: Thinking Like an Authorpreneur, by Yvonne DiVita

Your Book as a Business: Thinking Like an Authorpreneur

If you’re writing a book, you’d best start thinking like an authorpreneur. Here’s why and how.

By Yvonne DiVita December 11, 2025 Books, Business & Entrepreneurship, Marketing your book, Marketing your business
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featured image showing AI generated images of Yvonne DiVita and Tom Collins for blog post, One AI Tool (that works!) for Authorpreneurs, by Tom Collins

One AI Tool (that works!) for Authorpreneurs

Finally, we’ve found an AI tool that delivers on its promise a quick and easy images for author marketing and more.

By Tom Collins October 30, 2025 AI Tools & Tips, Business & Entrepreneurship, Marketing your book
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Recent Blog Posts

  • Your first‑time author roadmap in 10 simple steps: How to go from first idea to your first 100 sales.
  • Even a Cave Dweller Knew Nonfiction Works Best with Stories
  • Barnes & Noble’s Comeback: A Big Win for Indie Authors
  • New Reasons for Indie Authors to Focus on Amazon and KDP
  • Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success
Tom Collins and Yvonne DiVita - Master Book Builders
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