Three Decisions Smart Writers Make that Shape Every Great Book
#1 What promise am I making to my reader? #2 Why am I writing this book? #3 Am I committed to finishing this book? I […]
Why You Need a Media Kit BEFORE You Need the Media
The subject of media kits came up in conversation in a networking group I visit on Fridays. This group was pretty savvy. They all knew […]
Ghostwriting: Should You Hire One or Should You Be One?
I’m connected to a large number of other people on LinkedIn who do what I do. Some are editors in the traditional sense; they pay […]
Book Clubs: Think They’re Just for Novelists? Not True!
Are you a nonfiction author who thinks book clubs are only for fiction writers? Yes, we all know there are book clubs for fiction. We […]
Your 250-Copy Book Could Be More Valuable Than a Bestseller
A friend on LinkedIn inspired this post. This friend put this question in my comment section, and I knew I had to write a full […]
Why LinkedIn Matters: A 2026 LinkedIn Guide for Authors
Why is LinkedIn good for authors? Because it is, hands down, the best platform today for being recognized as an expert who is also an […]
Why Every Nonfiction Book Needs a Reader’s Guide
We’ve often recommended writing a reader’s guide for the back matter of our authors’ books. Our reasoning is that many books’ topics are fairly broad […]
How to Turn Your Signature Talk or Workshop into a Book People Finish and Share
This is for public speakers or business leaders who hold regular workshops and webinars. You’re the ones who often say you can’t write a book […]
Your first‑time author roadmap in 10 simple steps: How to go from first idea to your first 100 sales.
Overwhelm is a frequent problem with professionals who want to write a book. I know that if you’re a busy professional with a book idea, […]
Barnes & Noble’s Comeback: A Big Win for Indie Authors
Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]