Your 250-Copy Book Could Be More Valuable Than a Bestseller
A friend on LinkedIn inspired this post. This friend put this question in my comment section, and I knew I had to write a full […]
Why LinkedIn Matters: A 2026 LinkedIn Guide for Authors
Why is LinkedIn good for authors? Because it is, hands down, the best platform today for being recognized as an expert who is also an […]
Why Every Nonfiction Book Needs a Reader’s Guide
We’ve often recommended writing a reader’s guide for the back matter of our authors’ books. Our reasoning is that many books’ topics are fairly broad […]
How to Turn Your Signature Talk or Workshop into a Book People Finish and Share
This is for public speakers or business leaders who hold regular workshops and webinars. You’re the ones who often say you can’t write a book […]
Your first‑time author roadmap in 10 simple steps: How to go from first idea to your first 100 sales.
Overwhelm is a frequent problem with professionals who want to write a book. I know that if you’re a busy professional with a book idea, […]
Barnes & Noble’s Comeback: A Big Win for Indie Authors
Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]
Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success
We’re discussing book launches a lot at Master Book Builders this spring. (I’m officially calling all of March the start of spring.) Here are four […]
Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
I think everyone should write a book. The world knows this. I say so on LinkedIn and in this blog on a regular basis.
But the truth is, writing doesn’t come naturally to everyone. In fact, too many people say they aren’t writing a book because they’re just not writers.
Well, most first-time authors I meet aren’t “bad at writing.” They graduated from fifth grade. They know how to put a sentence together. To create paragraphs. To convey an idea.
The problem isn’t the writing; the problem is that they’re trying to write a book before they actually have one.
Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
Writers are always asking me some version of this one big, anxious question: “Am I ready?” Am I ready to invest the time in writing […]
The Changing Face of Libraries & How to Get Your Indie Book Listed
Authors who self-publish often forget or ignore one of the most powerful places on the planet to have their book noticed. That’s in a library. […]