Your Book Launch from Start to Finish: How to Make it a Rip-roaring Success
We’re discussing book launches a lot at Master Book Builders this spring. (I’m officially calling all of March the start of spring.) Here are four […]
Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
I think everyone should write a book. The world knows this. I say so on LinkedIn and in this blog on a regular basis.
But the truth is, writing doesn’t come naturally to everyone. In fact, too many people say they aren’t writing a book because they’re just not writers.
Well, most first-time authors I meet aren’t “bad at writing.” They graduated from fifth grade. They know how to put a sentence together. To create paragraphs. To convey an idea.
The problem isn’t the writing; the problem is that they’re trying to write a book before they actually have one.
Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
Writers are always asking me some version of this one big, anxious question: “Am I ready?” Am I ready to invest the time in writing […]
The Changing Face of Libraries & How to Get Your Indie Book Listed
Authors who self-publish often forget or ignore one of the most powerful places on the planet to have their book noticed. That’s in a library. […]
What’s New and What Matters in Indie Publishing for 2026
What should indie authors be doing to seize opportunities in 2026? Here are some ideas to help.
Book Reviews are Manna from Heaven if You Can Get Them
Welcome to 2026 at Master Book Builders! Let’s start the year with something important: book reviews. Book reviews, as the title of this post says, […]
Your Book as a Business: Thinking Like an Authorpreneur
If you’re writing a book, you’d best start thinking like an authorpreneur. Here’s why and how.
Why Writing Your Book is the Smartest Marketing Move for Your Business Today
Find out why we’ve been using the phrase “books as business cards” for decades.
The Art of Poetry in Your Book
Poetry exists all around us. I love poetry. I think it’s a part of the creativity of being who we are. To me, if you […]
20 Exceptional Things Writing a Book Can Do for You and Your Business
In June of 2019 – how long ago was that? – I wrote a blog post titled “25 Things a Blog Can and Will Do […]