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Woman walking along the Seine in occupied Paris during World War II, with the Eiffel Tower in the distance and French wartime notices on a stone wall, representing A Woman of No Importance by Sonia Purnell.

What A Woman of No Importance Reveals About the Power of Being Overlooked

A Woman of No Importance by Sonia Purnell is not simply a story about espionage, as it is often portrayed. It is what happens when […]

By Kat Shaw August 21, 2026 Book Reviews
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collage of images showing people at an in-person conference, on an online group meeting, in a book club, and on a podcast to illustrate the blog post, Your Readers are Out There, So Go Meet Them, by Tom Collins

Your Readers are Out There, So Go Meet Them

Yes, your readers are out there. Here are some tips for finding and connecting with them.

By Tom Collins August 12, 2026 Book Clubs, Book Reviews, Business & Entrepreneurship, Marketing your book, Podcasting
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Amazon reviews aren't the only ones that Matter. Getting reviews on other platforms

Amazon Reviews Aren’t the Only Ones That Matter: Getting Reviews on Other Platforms

Let’s talk about building credibility beyond the world’s largest bookstore. Yes, Amazon is the largest bookstore in the world. Any new author knows or has […]

By Yvonne DiVita August 6, 2026 Book review, Book Reviews, Marketing your book
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Looking for Alaska: Grief, Identity, and Learning to Live Without Answers

Looking for Alaska: Grief, Identity, and Learning to Live Without Answers

New feature: Guest reviews by Kat, starting with Looking for Alaska, by John Green, telling us why the standard view misses the novel’s emotional architecture.

By Kat Shaw July 30, 2026 Book review, Stories
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Three Decisions Smart Writers Make that Shape Every Great Book

Three Decisions Smart Writers Make that Shape Every Great Book

#1 What promise am I making to my reader? #2 Why am I writing this book? #3 Am I committed to finishing this book? I […]

By Yvonne DiVita July 23, 2026 Business & Entrepreneurship, Indie Publishing, Writing
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Featured image showing bored woman with star field background for blog post, Bored to ... Cheers! Your Gateway to Creativity, by Tom Collins

Bored to … Cheers! Your Gateway to Creativity

Why boredom is essential to boosting your creativity and how to tap into it when you need it most.

By Tom Collins July 16, 2026 Creativity, Writing
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Why you need a media kit before you need the media

Why You Need a Media Kit BEFORE You Need the Media

The subject of media kits came up in conversation in a networking group I visit on Fridays. This group was pretty savvy. They all knew […]

By Yvonne DiVita July 8, 2026 Branding, Marketing your book, Media kits
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Banner image showing thief approaching a computer monitor with a framed photo and the arm of a policeman holding out handcuffs for blog post, 'Stop, Thief! How to Protect Your Images Online', by Tom Collins

Stop, Thief! How to Protect Your Images Online

With the AI tools thieves are using getting better all the time, what can we do to protect our images? Here’s the latest.

By Tom Collins July 2, 2026 AI Tools & Tips, Copyright & Legal Stuff
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Ghostwriting: Should you be one or hire one

Ghostwriting: Should You Hire One or Should You Be One?

I’m connected to a large number of other people on LinkedIn who do what I do. Some are editors in the traditional sense; they pay […]

By Yvonne DiVita June 25, 2026 Business & Entrepreneurship, ghostwriting
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Banner image showing people planting trees for blog post, 'Our Two Million Milestone (and How You Can Help),' by Tom Collins

Our Two Million Milestone (and How You Can Help)

Our tree planting campaign could replace over two million books! Learn about other benefits and how you can help reach our next milestone.

By Tom Collins June 18, 2026 Books, Giving Back
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Recent Blog Posts

  • What A Woman of No Importance Reveals About the Power of Being Overlooked
  • Your Readers are Out There, So Go Meet Them
  • Amazon Reviews Aren’t the Only Ones That Matter: Getting Reviews on Other Platforms
  • Looking for Alaska: Grief, Identity, and Learning to Live Without Answers
  • Three Decisions Smart Writers Make that Shape Every Great Book
Tom Collins and Yvonne DiVita - Master Book Builders
  • Tom Collins & Yvonne DiVita
  • Master Book Builders
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