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A photo of publicist Andrea Pass of Andrea Pass PR, next to text that reads, "A smart conversation with Andrea Pass of Andrea Pass PR.

Public Relations in a Digital Age: Insight with Andrea Pass PR

Andrea Pass wants you to be relevant. Relevant to the audience your business or book serves. And she offers placement in top tier targeted media.

By Yvonne DiVita April 13, 2022 Business & Entrepreneurship, Creativity, Marketing your book, Smart Conversations with Yvonne
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A man in silhouette against a sunset jumps across a gap from one cliff to another. The word "CHANCE/CHANGE" is under the man. Over the image is the question "What on earth is revisioning?" This image is attached to a post defining "revisioning" and showing its similarities to the PIERS Whole-Self Model

On “revisioning” and the PIERS whole-self model

How a “revisioning” process can help you get unstuck, what inspired that name, and how it fits in with the PIERS Whole-Self Model.

By Tom Collins April 4, 2022 Business & Entrepreneurship, Health & Happiness, Tips from Tom's inbox
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A photo of filmmaker Zhu Shen next to text that reads, "A smart conversation with Zhu Shen, award-winning filmmaker, "Journey of a Thousand Miles."

From Tiger Mom to Zen Mom: Zhu Shen and a Story of a Thousand Miles

I have so many talented and smart people on my show, and this interview shows that Zhu is among the highest in talent and resilience and storytelling. Her capacity to bring the listener into the story, offering so much angst and then joy, will captivate you throughout. This is about an amazing journey. A “Journey of a Thousand Miles.”

By Yvonne DiVita April 4, 2022 Big Ideas, Smart Conversations with Yvonne
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image for podcast video episode Writing Advice from Author Melanie Notkin: Write Like You Mean It

Writing Advice from Author Melanie Notkin: Write Like You Mean It

In this new installment of Smart Conversations, I talk with Melanie Notkin about her book, OTHERHOOD: Modern Women Finding a New Kind of Happiness and how the experience of being […]

By Yvonne DiVita March 2, 2022 Books, Business & Entrepreneurship, Smart Conversations with Yvonne, Writing
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A fountain pen sits on a document labeled "Publishing Contract." This image is attached to a post titled "How do I get a real publisher?"

How Do I Get A Real Publisher?

We served our authors as editors, guides, teachers, book designers, publishers, and to a small degree, marketers. At the time, we encouraged and taught them to blog. Back in the early 2000s, blogging was a successful way to get noticed. Much as podcasts are today. And we did other things to help them get noticed. The hard work, of course, was always at their end. That’s just how it is. As the author, the work of marketing and selling is up to you – no matter who publishes your book.

By Yvonne DiVita February 21, 2022 Book Coaching, Books, Writing
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A black and white image of voiceover artist/actor Liz Solar next to the words "A Smart Conversation with Voice Actor Liz Solar."

Voice Over Actor | Embark Podcast Host | And New Author-to-be Liz Solar Shares Her Secret to the Sound of Story

Liz, who can be heard on commercials, interactive apps, audio books, and corporate narrations for regional and global brands has has produced and participated in storytelling events and produces and hosts the Embark podcast. She tells me her mission is to share stories – both personal and universal – to promote understanding, empathy and a little more conversation.

By Yvonne DiVita February 14, 2022 Big Ideas, Business Coaching, Smart Conversations with Yvonne
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An image of marketing and reputation management expert Teresa Fritschi. Next to the photo is the text "A Smart Conversation with Teresa Fritschi of Commarglo."

Teresa Fritschi Talks Communications, Reputation Management and Meta Data

Metadata is that computer code you find behind the pretty pictures and written content of your website. Teresa does compare it to building a house, which makes me happy because I compare writing a book to building a house – to the poured concrete of your foundation. But she goes further. She talks about needing to understand how people search and what keywords to use for your audience. Which keywords to use and where to put them.

By Yvonne DiVita February 9, 2022 Big Ideas, Smart Conversations with Yvonne
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featured image for blog post, A [TfTi] 2-fer: Love Your Local Bookstore & The Power of Play, by Tom Collins

A [TfTi] 2-fer: Love Your Local Bookstore & The Power of Play

Saving local bookstores from Amazon? I’ll start with the message from Bookshop.org that came in a few days ago, summarizing what this new player in […]

By Tom Collins February 4, 2022 Books, Business & Entrepreneurship, Learning, Marketing your book, Tips from Tom's inbox
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A black and white image of 17-year-old Jack Buckley, creator of the animated action-mystery A'Taka. Next to the image is text that reads "A Smart Conversation with Jack Buckley, Filmmaker and Producer of 'A'Taka'"

Jack Buckley, Aspiring Film Maker and Producer Talks Animation and His Latest Film, A’Taka

This is a family friendly movie. For 8 and up. For kids and parents to watch together. For families to get the popcorn out and queue up on Netflix or Discovery+ or whatever channel you want, and enjoy it. Yes, it would be GREAT to see on a streaming service. Jack is open to that. So, if you know someone who knows someone who is related to the powers that be at one of the streaming services, get in touch! I want to see this movie with my grandkids.

By Yvonne DiVita January 31, 2022 Big Ideas, Smart Conversations with Yvonne
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A black-and-white photo of PodcastGuests founder Andrew Allemann. Behind the photo is a banner that reads "A Smart Conversation with Andrew Allemann of PodcastGuests."

PodcastGuests and Founder Andrew Allemann for the Podcaster in You

We live in the world of podcasts, don’t we? The word is spoken thousands of times a day. Different shows are mentioned hundreds, if not thousands, of times a day. If you don’t have a podcast, you better be appearing on podcasts. If you aren’t, you are invisible.

By Yvonne DiVita January 20, 2022 Podcasting, Smart Conversations with Yvonne
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