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An image from the point of view of a person on the couch, pointing the remote control at a TV with many available options for watching. Text on the image says "Are you and your book ready for prime time?"

Are You and Your Book Ready for Prime Time?

Two: Your book must be complete. No wishy-washy maybe endings. Even in fiction, you must bring your story to a close. You may have more to say. You may already be starting another book or planning a series, but this book, the book you’re announcing, must be complete. If you don’t know whether or not it’s complete, ask your beta readers. 

By Yvonne DiVita January 25, 2023 Books, Indie Publishing, Marketing your book
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blog post image for 'Weighing the investment in - and the value of - your book'

Weighing the investment in your book: Indie, Hybrid, or Traditional Publishing

This edition of Tips from Tom’s inbox flows from the questions we get all the time in emails, calls, and in-person, in two basic flavors: […]

By Tom Collins January 23, 2023 Books, Business & Entrepreneurship, Indie Publishing, Tips from Tom's inbox
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An image of a person holding a phone where the LinkedIn app is open. Text over the image reads "Making the most of your LinkedIn profile."

Making the Most of Your LinkedIn Profile

The experts I talk to, and follow on LinkedIn, tell me this – it’s about what you can do for someone else, and not what you’ve accomplished in your life. Yes, there’s a place to validate your expertise (I would say it’s in your posts, but that’s a given, isn’t it? Isn’t it? 👀) . But put that after showcasing what you can do to solve a problem I have.

By Yvonne DiVita January 11, 2023 Marketing your book, Marketing your business
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An image of ancient cave paintings with the text "Cave Dweller to Counselor? Oh, the stories we tell!" This post discusses Yuval Noah Harari's book "Sapiens: A Brief History of Mankind"

Cave Dweller to Counsellor? Oh, the Stories We Tell!

In this edition of Marginalia, we’ll be digging into some of the lessons – and mysteries – from our earliest ancestors as they developed the ability to tell stories. And consider how that evolution may guide us in telling our own stories about ourselves and our businesses.

By Tom Collins January 6, 2023 Big Ideas, Creativity, Marginalia
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A white woman resting against a table with her head in her arms. Behind her is a laptop. Above the photo is the text "Writer's block: when your imaginary friends won't talk to you.

The DREADED Writer’s Block and How To Overcome It

You’re intent. Focused. You know what you need to do. You have your schedule for the day and you’re close to completing your top 3 tasks… all of which involve writing, writing, writing; or, shall we say, creating, creating, creating.

By Yvonne DiVita December 26, 2022 Indie Publishing, Writing
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A photo of Messaging Strategist Dorothy Wisnewski next to text that reads "A Smart Conversation with Messaging Strategist Dorothy Wisnewski."

Messaging for Authors and Others: A Smart Conversation with Messaging Strategist Dorothy Wisnewski

Dorothy Wisnewski is a copywriter who approaches her craft a little differently than many others. In our call, we started with the concept that authors are a brand. They also have a brand.

By Yvonne DiVita December 21, 2022 Business & Entrepreneurship, Smart Conversations with Yvonne, Writing
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image of two dogs lying in the entries of two play tunnels that meet just a few feet inside

Which BIG DOG will you choose for your book?

[A version of this post first appeared in our weekly newsletter, which of course you should sign up for.] I called this entry “manufactured marginalia” […]

By Tom Collins December 17, 2022 Books, Business & Entrepreneurship, Indie Publishing, Marginalia, Writing
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20 Great Ideas for Writing a Book

20 Great Ideas for Writing Your Book

20 Great Ideas for Writing Your Book This Year to Beat Out Your Competition

By Yvonne DiVita November 22, 2022 Books, Writing
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blog post feature image for Throughline: The 'Wiring Diagram' for Your Book

Throughline: The “Wiring Diagram” for Building Your Book

No matter your genre, writing your book will be easier – and your book will be better – if you take the time to find your throughline.

By Tom Collins November 9, 2022 Books, Writing
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Tony Pisanelli – Author of The Phoenix Career Principles – Talks Transformation in Writing a Book

Tony Pisanelli – Author of The Phoenix Career Principles – Talks Transformation in Writing a Book

In this conversation, Tony reveals there are two groups of people in the career world: those who go through the motion of getting a job done, day after day, and those who are actually enthusiastic about their work. The second group will take control of their lives and learn how to make their work (and life) exactly what they want it to be.

By Yvonne DiVita November 4, 2022 Books, Business & Entrepreneurship, Smart Conversations with Yvonne, Writing
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