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blog post feature image for Writing a Book only FEELS like herding cats

Writing a book only FEELS like herding cats

Take your book writing project from herding cats to the Hero’s Journey!

By Tom Collins February 7, 2023 Books, Marginalia, Writing
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A graphic including a circular image of "Antipreneur" Dan Bennett, accompanied by the text "A Smart Conversation with Video Master and Antipreneur Dan Bennett."

Antipreneur Dan Bennett Talks Video Strategy and Production for Small Business Owners

A Smart Conversation with Yvonne DiVita of Master Book Builders and Dan Bennett, the Antipreneur, and someone I think is a Video Master Dan Bennett […]

By Yvonne DiVita January 28, 2023 Business & Entrepreneurship, Marketing your book, Podcasting, Tools & Technology
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Antipreneur Dan Bennett Talks Video Strategy and Production for Small Business Owners

Antipreneur Dan Bennett Talks Video Strategy and Production for Small Business Owners

A Smart Conversation with Yvonne DiVita of Master Book Builders and Dan Bennett, the Antipreneur, and someone I think is a Video Master Dan doesn’t call […]

By Yvonne DiVita January 28, 2023 Business & Entrepreneurship, Smart Conversations with Yvonne
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An image from the point of view of a person on the couch, pointing the remote control at a TV with many available options for watching. Text on the image says "Are you and your book ready for prime time?"

Are You and Your Book Ready for Prime Time?

Two: Your book must be complete. No wishy-washy maybe endings. Even in fiction, you must bring your story to a close. You may have more to say. You may already be starting another book or planning a series, but this book, the book you’re announcing, must be complete. If you don’t know whether or not it’s complete, ask your beta readers. 

By Yvonne DiVita January 25, 2023 Books, Indie Publishing, Marketing your book
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blog post image for 'Weighing the investment in - and the value of - your book'

Weighing the investment in your book: Indie, Hybrid, or Traditional Publishing

This edition of Tips from Tom’s inbox flows from the questions we get all the time in emails, calls, and in-person, in two basic flavors: […]

By Tom Collins January 23, 2023 Books, Business & Entrepreneurship, Indie Publishing, Tips from Tom's inbox
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An image of a person holding a phone where the LinkedIn app is open. Text over the image reads "Making the most of your LinkedIn profile."

Making the Most of Your LinkedIn Profile

The experts I talk to, and follow on LinkedIn, tell me this – it’s about what you can do for someone else, and not what you’ve accomplished in your life. Yes, there’s a place to validate your expertise (I would say it’s in your posts, but that’s a given, isn’t it? Isn’t it? 👀) . But put that after showcasing what you can do to solve a problem I have.

By Yvonne DiVita January 11, 2023 Marketing your book, Marketing your business
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An image of ancient cave paintings with the text "Cave Dweller to Counselor? Oh, the stories we tell!" This post discusses Yuval Noah Harari's book "Sapiens: A Brief History of Mankind"

Cave Dweller to Counsellor? Oh, the Stories We Tell!

In this edition of Marginalia, we’ll be digging into some of the lessons – and mysteries – from our earliest ancestors as they developed the ability to tell stories. And consider how that evolution may guide us in telling our own stories about ourselves and our businesses.

By Tom Collins January 6, 2023 Big Ideas, Creativity, Marginalia
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A white woman resting against a table with her head in her arms. Behind her is a laptop. Above the photo is the text "Writer's block: when your imaginary friends won't talk to you.

The DREADED Writer’s Block and How To Overcome It

You’re intent. Focused. You know what you need to do. You have your schedule for the day and you’re close to completing your top 3 tasks… all of which involve writing, writing, writing; or, shall we say, creating, creating, creating.

By Yvonne DiVita December 26, 2022 Indie Publishing, Writing
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A photo of Messaging Strategist Dorothy Wisnewski next to text that reads "A Smart Conversation with Messaging Strategist Dorothy Wisnewski."

Messaging for Authors and Others: A Smart Conversation with Messaging Strategist Dorothy Wisnewski

Dorothy Wisnewski is a copywriter who approaches her craft a little differently than many others. In our call, we started with the concept that authors are a brand. They also have a brand.

By Yvonne DiVita December 21, 2022 Business & Entrepreneurship, Smart Conversations with Yvonne, Writing
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image of two dogs lying in the entries of two play tunnels that meet just a few feet inside

Which BIG DOG will you choose for your book?

[A version of this post first appeared in our weekly newsletter, which of course you should sign up for.] I called this entry “manufactured marginalia” […]

By Tom Collins December 17, 2022 Books, Business & Entrepreneurship, Indie Publishing, Marginalia, Writing
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Recent Blog Posts

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