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Featured image for blog post, 2025 Bookish Holidays Indie Authors Can Use, by Tom Collins

2025 Bookish Holidays Indie Authors Can Use

Want to turn your book marketing into fun events instead of a chore? Take advantage of the “excuses” offered by the dozens of literary holidays on the calendar!

By Tom Collins December 19, 2024 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business
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featured image for blog post, [TfTi] Ya Think?!? 'Self-Publishing's Output and Influence Continue to Grow' by Tom Collins

[TfTi] Ya Think?!? – “Self-Publishing’s Output and Influence Continue to Grow”

The latest figures show how indie authors are growing their audiences and their influence in the publishing world. Learn more.

By Tom Collins November 21, 2024 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox, Writing
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banner image for blog post, 10 Ways Writing a Book Builds Business Success, by Tom Collins

10 Ways Writing a Book Builds Business Success

Why should every business person write and publish a book displaying their ideas, experience, and expertise? Here are ten reasons.

By Tom Collins October 3, 2024 Books, Branding, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Writing
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image showing a man holding a book with math equations on the board behind as feature image for the blog post The Math for Monetizing Your Indie Published Books, by Tom Collins

[TfTi] The Math for Monetizing Your Indie Published Books

The math for monetizing your books using the Taylor Swift Model of Book Marketing and building an audience of 1,000 true fans.

By Tom Collins August 21, 2024 Books, Business & Entrepreneurship, Marketing your book, Marketing your business, Tips from Tom's inbox
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image showing a robot holding a book and microphone in front of a man looking at a wall of monitors of news sites for blog post entitled, 'Using AI to Help Write a Press Release for Your Book' by Tom Collins

Using AI to Help Write a Press Release for Your Book

A step-by-step review of using AI to draft a press release for our book.

By Tom Collins July 25, 2024 AI Tools & Tips, Book Reviews, Books, Indie Publishing, Marketing your book
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8 Must do tasks to perform before you launch your book

8 Must Do Tasks to Complete BEFORE You Launch Your Book

In the olden days of the 20th century, books were launched or released by publishers who owned the “rights” (licensed from the author) and had […]

By Yvonne DiVita July 18, 2024 Book Coaching, Indie Publishing, Marketing your book
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Effective word of mouth is made not born image of a lightbulb and the words: words have power

Effective Word-of-Mouth is Made Not Born

If you’re shaking your head back and forth, wondering what that title means – because everyone knows that word-of-mouth is organic, not manufactured – let […]

By Yvonne DiVita July 3, 2024 Marketing your book, Marketing your business
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Writing for love or money. Woman in a red dress with hearts in one hand and money in the other

Writing for Love or Money? An Author’s Dilemma.

Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.

By Yvonne DiVita May 16, 2024 Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business
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Why is it so hard to sell that great book you just wrote?

Why it’s so hard to sell that great book you just wrote. Or is it?

That’s the $64,000 question isn’t it? Why is it so hard to sell your book? On the other hand, maybe it’s not so hard to […]

By Yvonne DiVita May 1, 2024 Big Ideas, Marketing your book
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image with shocked woman pointing to the blog post title, Publishing Trends and Changes that Indie Authors Need to Keep Up With, by Tom Collins

[TfTi] Publishing Trends and Changes that Indie Authors Need to Keep Up With

From multiple newsletters and articles, my top five publishing industry trends that will most affect indie authors this year.

By Tom Collins April 25, 2024 AI Tools & Tips, Blogs & Social Media, Book Coaching, Branding, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Tips from Tom's inbox
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Recent Blog Posts

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