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linkedin logo With over 950 million members in more than 200 countries, LinkedIn is the "IN" place to be if you're marketing yourself and your book

7 Proven Ways To Get Your Book and Yourself Noticed On LinkedIn

How to use LinkedIn to market yourself as an author and to sell and market your book and its message.

By Yvonne DiVita November 15, 2023 Marketing your book
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featured image for blog post, 7 Essentials of Author Websites, by Tom Collins

7 Essentials of Author Websites

A gude to the essential functional elements of a website built to serve the goals of both fiction and nonfiction authors.

By Tom Collins October 26, 2023 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tools & Technology, Writing
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featured image for blog post, Hints that Indie Authors might abandon Amazon?, by Tom Collins

[TfTi] Hints that Indie Authors might abandon Amazon?

Two emails arrived in the past week or so that, in combination, have me rethinking my conviction that indie authors have no realistic choice about […]

By Tom Collins October 12, 2023 Books, Indie Publishing, Marketing your book, Tips from Tom's inbox
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who is really going to read your book? Do you know? picture of books and people around a coffee table reading books

Who is really going to READ your book? Do you even know?

To start with, your audience must be me, or someone like me, or whomever you choose to speak to, as you write. One person or avatar you have identified as the right person for your book. You need to understand her or him, and you must create a profile describing this person.

By Yvonne DiVita September 7, 2023 Books, Indie Publishing, Marketing your book
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man in bookstore reading a book

What REALLY Happens When You’ve Finished Writing Your Book?

Many people heave a sigh of relief when their book is done. All too soon they discover, the hard word starts as soon as the book is released.

By Yvonne DiVita June 30, 2023 Books, Indie Publishing, Marketing your book
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What’s Your Cut? Understanding the Amazon KDP Print Cost Changes

What’s Your Cut? Understanding the Amazon KDP Print Cost Changes

Don’t be caught off guard by Amazon KDP’s printing cost changes coming June 20, 2023. Learn what’s happening and what you should do about it, now and going forward.

By Tom Collins June 9, 2023 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Tools & Technology
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the power of a blogging book tour for authors

The Power of a Blogging or Virtual Book Tour

Look carefully at the blogs and podcasts. To measure authority, check their Google page rank. Look at their sites and measure the comments and engagement. Visit their social channels and review their postings and engagement. Your goal is to determine their value and to get a hint of both who their audience is and how engaged they are. You want engagement!

By Yvonne DiVita May 19, 2023 Books, Marketing your book
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An image of an open book, above which are the words "Why write a book if there is no one to read it? All the effort for ... yourself? No. All that effort, time, and investment are worth it because every book has readers. Every book has its place in the library."

Readers, Book Clubs, Bloggers and How to Find Them

Book promotion is not a thing of afternoons. It’s a t thing of now, today, every day. But one way to make it easier on yourself is to find groups of people to promote to, all at once.

By Yvonne DiVita April 24, 2023 Books, Marketing your book, Podcasting
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An image of an open book with gold and silver coins stacked on top of it. Text over the image reads "Money Making Opportunities for Your Published Book: Your book cannot work for you if you don't have a strategy and a plan for it to do so." It is attached to an article on money making opportunities for authors.

Money Making Opportunities from Your Published Book

Books are treasures, to be sure, but earning a living as a writer, or building a business using your authorship as a marketing tool, is why you wrote the book in the first place. I am quite sure you didn’t plan to write it or put it up for sale (on Amazon and your website and Barnes & Noble online, and so many other places) just for your own pleasure.

By Yvonne DiVita March 21, 2023 Books, Marketing your book
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A graphic including a circular image of "Antipreneur" Dan Bennett, accompanied by the text "A Smart Conversation with Video Master and Antipreneur Dan Bennett."

Antipreneur Dan Bennett Talks Video Strategy and Production for Small Business Owners

A Smart Conversation with Yvonne DiVita of Master Book Builders and Dan Bennett, the Antipreneur, and someone I think is a Video Master Dan Bennett […]

By Yvonne DiVita January 28, 2023 Business & Entrepreneurship, Marketing your book, Podcasting, Tools & Technology
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