[TfTi] Falling in Love with (and through) Books
Lessons in love (and book marketing) from an email quiz and a selfless gift.
2025 Bookish Holidays Indie Authors Can Use
Want to turn your book marketing into fun events instead of a chore? Take advantage of the “excuses” offered by the dozens of literary holidays on the calendar!
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[TfTi] Ya Think?!? – “Self-Publishing’s Output and Influence Continue to Grow”
The latest figures show how indie authors are growing their audiences and their influence in the publishing world. Learn more.
10 Ways Writing a Book Builds Business Success
Why should every business person write and publish a book displaying their ideas, experience, and expertise? Here are ten reasons.
[TfTi] The Math for Monetizing Your Indie Published Books
The math for monetizing your books using the Taylor Swift Model of Book Marketing and building an audience of 1,000 true fans.
Using AI to Help Write a Press Release for Your Book
A step-by-step review of using AI to draft a press release for our book.
8 Must Do Tasks to Complete BEFORE You Launch Your Book
In the olden days of the 20th century, books were launched or released by publishers who owned the “rights” (licensed from the author) and had […]
Effective Word-of-Mouth is Made Not Born
If you’re shaking your head back and forth, wondering what that title means – because everyone knows that word-of-mouth is organic, not manufactured – let […]
Writing for Love or Money? An Author’s Dilemma.
Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.
Why it’s so hard to sell that great book you just wrote. Or is it?
That’s the $64,000 question isn’t it? Why is it so hard to sell your book? On the other hand, maybe it’s not so hard to […]