To start with, your audience must be me, or someone like me, or whomever you choose to speak to, as you write. One person or avatar you have identified as the right person for your book. You need to understand her or him, and you must create a profile describing this person.
Many people heave a sigh of relief when their book is done. All too soon they discover, the hard word starts as soon as the book is released.
Don’t be caught off guard by Amazon KDP’s printing cost changes coming June 20, 2023. Learn what’s happening and what you should do about it, now and going forward.
Look carefully at the blogs and podcasts. To measure authority, check their Google page rank. Look at their sites and measure the comments and engagement. Visit their social channels and review their postings and engagement. Your goal is to determine their value and to get a hint of both who their audience is and how engaged they are. You want engagement!
Book promotion is not a thing of afternoons. It’s a t thing of now, today, every day. But one way to make it easier on yourself is to find groups of people to promote to, all at once.
Books are treasures, to be sure, but earning a living as a writer, or building a business using your authorship as a marketing tool, is why you wrote the book in the first place. I am quite sure you didn’t plan to write it or put it up for sale (on Amazon and your website and Barnes & Noble online, and so many other places) just for your own pleasure.
A Smart Conversation with Yvonne DiVita of Master Book Builders and Dan Bennett, the Antipreneur, and someone I think is a Video Master Dan Bennett […]
Two: Your book must be complete. No wishy-washy maybe endings. Even in fiction, you must bring your story to a close. You may have more to say. You may already be starting another book or planning a series, but this book, the book you’re announcing, must be complete. If you don’t know whether or not it’s complete, ask your beta readers.
The experts I talk to, and follow on LinkedIn, tell me this – it’s about what you can do for someone else, and not what you’ve accomplished in your life. Yes, there’s a place to validate your expertise (I would say it’s in your posts, but that’s a given, isn’t it? Isn’t it? 👀) . But put that after showcasing what you can do to solve a problem I have.
Don’t rest on your Amazon Bestseller laurels. Marketing you book never ends and it’s on you! Here’s how:
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