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Seasonal success strategies to make every occasion a book selling opportunity

Seasonal Success Strategies: Make Every Occasion a Book-Selling Opportunity

This is somewhat of a continuation of Tom’s blog post, Flod Planning, from last week. I was talking with a client last week, and the […]

By Yvonne DiVita July 24, 2025 Business & Entrepreneurship, Business Coaching, Marketing your book
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Featured image showing July - December 2025 calendars of book-related holidays for blog post, 'Flod Planning (not a typo) for the Holidays' by Tom Collins

Flod Planning (not a typo) for the Holidays

Want a flod (not a typo) of book marketing opportunities? Check out our July-December 2025 Literary Holiday printable calendars.

By Tom Collins July 17, 2025 Marketing your book, Marketing your business
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Image of an audience waving their hands in the air Caption is Building an audience before you publish your book

A Guide to Building an Audience Before Publishing Your Book

Gather an audience for your book before you launch! đź“™I shouldn’t have to tell anyone why building an audience before publishing is the best way […]

By Yvonne DiVita June 26, 2025 Branding, Indie Publishing, Marketing your book
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Author collaboration for book events and promotions. The who what when where why and how

Author Collaboration for Book Events and Promotions: The Who, What, When, Where, Why, and How

Collaborating with fellow authors has proven to be a powerful way to boost your visibility, expand your audience, and create memorable experiences for readers. This […]

By Yvonne DiVita June 12, 2025 Creativity, Indie Publishing, Marketing your book
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featured image of statue of Cicero holding one of his books for blog post, A Lesson on Success from Ancient Indie Authors, by Tom Collins

Marginalia: A Lesson on Success from Ancient Indie Authors

What can today’s indie authors learn from the ancients? The meaning of success! Hint: it’s not about royalties

By Tom Collins June 5, 2025 Books, Indie Publishing, Marginalia, Marketing your book
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Don't be a reluctant performer. Take charge of video for your book. Image of a movie camera.

Don’t Be a Reluctant Performer – Take Charge of Video for Your Book

Boy George and Gal Gadot Some personalities are bigger, more vibrant, and more focused than others. Think of Robin Williams.  Think of Boy George. Think […]

By Yvonne DiVita May 15, 2025 Blogs & Social Media, Books, Marketing your book, Tools & Technology
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featured image showing scattered groups of people with one in center for blog post, A 'Fan-Finder' AI Prompt and a 'Recognize & Reward' Mindset, by Tom Collins

A “Fan-Finder” AI Prompt and a “Recognize & Reward” Mindset

Wondering where to start building your fanbase? Here’s a Fan-Finder AI prompt and tips on a Recognize and Reward approach to building fan relationships.

By Tom Collins May 7, 2025 AI Tools & Tips, Books, Indie Publishing, Marketing your book
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Authors on LinkedIn what you need to know

Authors on LinkedIn®: What You Need To Know

I’m not a LinkedIn® expert. Nor am I a LinkedIn® guru. However, I do use LinkedIn daily, and it’s one of the best sources for […]

By Yvonne DiVita May 1, 2025 Business & Entrepreneurship, Marketing your book
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featured image showing caledar pages for blog post, 'Calendars, Calendars: Tools for Your Marketing Plan, by Tom Collins

Calendars, Calendars: Tools for Your Marketing Plan

Want to never again feel stumped by that question, “What should I write about today?” Two types of calendars will help.

By Tom Collins March 27, 2025 Marketing your book, Marketing your business
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What do you do when the dream dies

What Do You Do When the Dream Dies?

Reddit I visit Reddit every day and read through post after post of people ready to give up their dream of being a successful, published […]

By Yvonne DiVita March 5, 2025 Books, Indie Publishing, Marketing your book, Writing
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