Effective Word-of-Mouth is Made Not Born
If you’re shaking your head back and forth, wondering what that title means – because everyone knows that word-of-mouth is organic, not manufactured – let […]
Writing for Love or Money? An Author’s Dilemma.
Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.
Why it’s so hard to sell that great book you just wrote. Or is it?
That’s the $64,000 question isn’t it? Why is it so hard to sell your book? On the other hand, maybe it’s not so hard to […]
[TfTi] Publishing Trends and Changes that Indie Authors Need to Keep Up With
From multiple newsletters and articles, my top five publishing industry trends that will most affect indie authors this year.
Unlocking Creativity: A Writer’s Guide to AI
Harnessing the power of artificial intelligence (AI) has become a game-changer for authors seeking to build real success in today’s multi-media world of social, email, […]
Celebrating International Bestsellers + Can You Say, ‘I am Flawsome?’
Writing the book is really just the beginning. If you ask any author what the hardest part of their book project was, most of them […]
[TfTi] Competing with Giants? Let’s Level the Field
In this edition of Tips from Tom’s inbox, I’m going to have to work at avoiding a rant. My goal is to help you understand and put to use some truths about book publishing and marketing as an indie author.
[TfTi] 2024 Literary Holidays: An Indie Publisher’s Book Marketing Goldmine
Here’s your 2024 literary holiday and events calendar to add fun and inspiration to your book marketing efforts.
What’s in a Best Selling Book?
Understanding the New York Times and other best seller lists and what’s in it for authors who achieve best seller status
Writing a book for beginners – Is Becoming an Author in Your Future for 2024?
Yes writing a book is a big task. It requires attention. It requires planning. It requires teamwork.
Let’s talk about all of that today. I’ll give you a little beginner’s lesson in how to get started on that book because I know you want to. I know you don’t want to be like all those people I meet who just talk about writing a book and never do anything about it.