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featured image for blog post, Best Selling Books that No One Reads - Don't Let Yours Be One!, by Yvonne DiVita

Best Selling Books that No One Reads – Don’t Let Yours Be One!

Don’t rest on your Amazon Bestseller laurels. Marketing you book never ends and it’s on you! Here’s how:

By Yvonne DiVita September 29, 2022 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Writing
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header image for video podcast Smart Conversation with Deborah Brown-Volkman

Career Coach Deborah Brown-Volkman Talks Finding Your Soul’s Work

Listen to her talk about stretch goals, for herself and her clients. It’s all about the coaching and the client results. This video will keep you watching till the very end.

By Yvonne DiVita August 16, 2022 Business & Entrepreneurship, Lifestyle, Smart Conversations with Yvonne
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A photo of Parchelle Tashi of The Author's Leverage, next to text that reads: A Smart Conversation with Parchelle Tashi of The Author's Leverage.

Parchelle Tashi from The #Author’s #Leverage with Insight Into #Online #Courses Created from Your #Book

A former high school math teacher turned tech-preneur. Her insight into teaching comes honestly, from her mother who was a math teacher also.

Parchelle is also an education design architect and video producer with a Master’s in Curriculum & Instruction from Virginia Tech. Her journey to working with authors on their book content is an interesting one – watch and learn.

By Yvonne DiVita June 15, 2022 Books, Business & Entrepreneurship, Smart Conversations with Yvonne
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A white man sitting on the floor reading a book. Text next to the man reads "In the space that I move in, throughout social media and in the real world, the best and most effective way to market your business and/or yourself is to write a book." A book is your mightiest marketing tool.

What is the MIGHTIEST Marketing Tool In Any #Business #Toolbox? That’s right. A #Book.

Call me smart. Because I KNOW a book can do all of those things. It doesn’t do them magically. There isn’t a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn’t change YOU – you’re still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius.

By Yvonne DiVita May 24, 2022 Business & Entrepreneurship, Marketing your business, Writing
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A photo of publicist Andrea Pass of Andrea Pass PR, next to text that reads, "A smart conversation with Andrea Pass of Andrea Pass PR.

Public Relations in a Digital Age: Insight with Andrea Pass PR

Andrea Pass wants you to be relevant. Relevant to the audience your business or book serves. And she offers placement in top tier targeted media.

By Yvonne DiVita April 13, 2022 Business & Entrepreneurship, Creativity, Marketing your book, Smart Conversations with Yvonne
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A man in silhouette against a sunset jumps across a gap from one cliff to another. The word "CHANCE/CHANGE" is under the man. Over the image is the question "What on earth is revisioning?" This image is attached to a post defining "revisioning" and showing its similarities to the PIERS Whole-Self Model

On “revisioning” and the PIERS whole-self model

How a “revisioning” process can help you get unstuck, what inspired that name, and how it fits in with the PIERS Whole-Self Model.

By Tom Collins April 4, 2022 Business & Entrepreneurship, Health & Happiness, Tips from Tom's inbox
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image for podcast video episode Writing Advice from Author Melanie Notkin: Write Like You Mean It

Writing Advice from Author Melanie Notkin: Write Like You Mean It

In this new installment of Smart Conversations, I talk with Melanie Notkin about her book, OTHERHOOD: Modern Women Finding a New Kind of Happiness and how the experience of being […]

By Yvonne DiVita March 2, 2022 Books, Business & Entrepreneurship, Smart Conversations with Yvonne, Writing
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featured image for blog post, A [TfTi] 2-fer: Love Your Local Bookstore & The Power of Play, by Tom Collins

A [TfTi] 2-fer: Love Your Local Bookstore & The Power of Play

Saving local bookstores from Amazon? I’ll start with the message from Bookshop.org that came in a few days ago, summarizing what this new player in […]

By Tom Collins February 4, 2022 Books, Business & Entrepreneurship, Learning, Marketing your book, Tips from Tom's inbox
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featured image for blog post, The Leader You Don't Want to Be, by Mary O'Sullivan, with full video interview by Yvonne DiVita

The Leader You Don’t Want To Be by Mary T. O’Sullivan

The Leader You Don’t Want To Be by Mary T. O’Sullivan A Smart Conversation with Yvonne DiVita and Mary T. O’Sullivan A little about Mary T. O’Sullivan: Before […]

By Yvonne DiVita June 28, 2021 Books, Business & Entrepreneurship, Smart Conversations with Yvonne
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featured image for blog post, Top 5 Reasons You Must Embrace Imperfection in Your Work, by Tom Collins

Top 5 Reasons You Must Embrace Imperfection in Your Work

わ び ‌さ び (wabi-sabi) The Japanese phrase wabi-sabi means to celebrate imperfection. It’s connected to the art form called kintsugi, or “golden repair” – in which broken […]

By Tom Collins February 28, 2021 Books, Business & Entrepreneurship, Flawsomism, Health & Happiness, Lifestyle
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