Business & Entrepreneurship Archives - Page 5 of 6

A white man sitting on the floor reading a book. Text next to the man reads "In the space that I move in, throughout social media and in the real world, the best and most effective way to market your business and/or yourself is to write a book." A book is your mightiest marketing tool.

What is the MIGHTIEST Marketing Tool In Any #Business #Toolbox? That’s right. A #Book.

Call me smart. Because I KNOW a book can do all of those things. It doesn’t do them magically. There isn’t a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn’t change YOU – you’re still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius.

By Yvonne DiVita May 24, 2022 Business & Entrepreneurship, Marketing your business, Writing

A photo of publicist Andrea Pass of Andrea Pass PR, next to text that reads, "A smart conversation with Andrea Pass of Andrea Pass PR.

Public Relations in a Digital Age: Insight with Andrea Pass PR

Andrea Pass wants you to be relevant. Relevant to the audience your business or book serves. And she offers placement in top tier targeted media.

By Yvonne DiVita April 13, 2022 Business & Entrepreneurship, Creativity, Marketing your book, Smart Conversations with Yvonne

A man in silhouette against a sunset jumps across a gap from one cliff to another. The word "CHANCE/CHANGE" is under the man. Over the image is the question "What on earth is revisioning?" This image is attached to a post defining "revisioning" and showing its similarities to the PIERS Whole-Self Model

On “revisioning” and the PIERS whole-self model

How a “revisioning” process can help you get unstuck, what inspired that name, and how it fits in with the PIERS Whole-Self Model.

By Tom Collins April 4, 2022 Business & Entrepreneurship, Health & Happiness, Tips from Tom's inbox

Writing Advice from Author Melanie Notkin: Write Like You Mean It

In this new installment of Smart Conversations, I talk with Melanie Notkin about her book, OTHERHOOD: Modern Women Finding a New Kind of Happiness and how the experience of being […]

By Yvonne DiVita March 2, 2022 Books, Business & Entrepreneurship, Smart Conversations with Yvonne, Writing

A [TfTi] 2-fer: Love Your Local Bookstore & The Power of Play

Saving local bookstores from Amazon? I’ll start with the message from Bookshop.org that came in a few days ago, summarizing what this new player in […]

By Tom Collins February 4, 2022 Books, Business & Entrepreneurship, Learning, Marketing your book, Tips from Tom's inbox

featured image for blog post, The Leader You Don't Want to Be, by Mary O'Sullivan, with full video interview by Yvonne DiVita

The Leader You Don’t Want To Be by Mary T. O’Sullivan

The Leader You Don’t Want To Be by Mary T. O’Sullivan A Smart Conversation with Yvonne DiVita and Mary T. O’Sullivan A little about Mary T. O’Sullivan: Before […]

By Yvonne DiVita June 28, 2021 Books, Business & Entrepreneurship, Smart Conversations with Yvonne

Top 5 Reasons You Must Embrace Imperfection in Your Work

わび ‌さび (wabi-sabi) The Japanese phrase wabi-sabi means to celebrate imperfection. It’s connected to the art form called kintsugi, or “golden repair” – in which broken […]

By Tom Collins February 28, 2021 Books, Business & Entrepreneurship, Flawsomism, Health & Happiness, Lifestyle

A close-up of an Asian woman and a Black woman playing basketball. Next to the image is a quote from Chip Conley that reads "The upside of a pivot in basketball is ... it gives you other options." This image is attached to the value of pivoting.

Is This the Perfect Time for You to Pivot?

Confession: I’m a fan of sports metaphors as life lessons. So when I saw the title of Chip Conley’s Wisdom Well blog post a few […]

By Tom Collins October 30, 2020 Business & Entrepreneurship, Creativity

Keeping it fun: performing the Learning Partners doggerel

It’s been three years since I posted the story of how I made the task of creating a brand statement into a fun process. I’ve recited the Learning Partners verses many times at networking events, but always meant to get a video version done. And here it is!

By Tom Collins October 19, 2020 Business & Entrepreneurship, Creativity

A Black woman sits at a desk looking at a monitor containing images of other people, as in a Zoom or other video conferencing meeting. Text over the mage reads "How to thrive in the virtual work world, and why grit is not enough."

How to Thrive in the Virtual Work World and Why Grit is Not Enough

I had the good fortune to have Angela Duckworth teach several segments of the Positive Psychology certificate program I took a couple of years ago. She used the research that led to her book, Grit: The Power of Passion and Perseverance, as examples throughout. So I continue to follow her work and three of her recent newsletter items inspired this post.

Because these lessons align so well with the new Laser Learning program I’m testing as I write, I’m going to introduce you to it briefly, after we dig into how her latest thoughts can help you thrive in the virtual spaces we find ourselves navigating for work, school, and even social life.

By Tom Collins October 13, 2020 Business & Entrepreneurship, Tools & Technology