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image showing the devil coming out of a laptop and shocked user with an angel whispering into his ear for blog post, Google Made Me Do It (DKIM & more), by Tom Collins

[TfTi] Google Made Me Do It (DKIM & More)

If you got a scary email from Google or your email marketing platform about adding DKIM, DMARC, and more, just do it! If you didn’t get one and want your email newsletter to keep getting delivered, do it anyway! Here’s how.

By Tom Collins January 18, 2024 Business & Entrepreneurship, Tips from Tom's inbox, Tools & Technology
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image with January 2024 calendar in the background and bold year 2024 with books on shelves as fill, featured image for blog post 'Literary Calendar 2024: An Indie Publisher's Book Marketing Goldmine' by Tom Collins

[TfTi] 2024 Literary Holidays: An Indie Publisher’s Book Marketing Goldmine

Here’s your 2024 literary holiday and events calendar to add fun and inspiration to your book marketing efforts.

By Tom Collins December 21, 2023 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Tips from Tom's inbox
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image showing young woman puzzling over a book's pages as featured image for blog post, What's in a Best-Selling Book, by Tom Collins

What’s in a Best Selling Book?

Understanding the New York Times and other best seller lists and what’s in it for authors who achieve best seller status

By Tom Collins December 7, 2023 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Tips from Tom's inbox
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featured image for blog post, 7 Essentials of Author Websites, by Tom Collins

7 Essentials of Author Websites

A gude to the essential functional elements of a website built to serve the goals of both fiction and nonfiction authors.

By Tom Collins October 26, 2023 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tools & Technology, Writing
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125 things you need to know about your small business finances

125 Things Small Business Owners Need To Know To Build Success

What is the #1 thing all small business owners need and want? More money to operate effectively! How do you get it? Chris Owen shares his insights in a Smart Conversation with Yvonne DiVita.

By Yvonne DiVita September 11, 2023 Business & Entrepreneurship, Smart Conversations with Yvonne
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featured image for a blog post, Yes, the Future of Messaging includes Writing (and 10 Tips to Help with Yours, by Tom Collins

Yes, the Future of Messaging Includes Writing (and 10 Tips to Help Yours)

When I started the layout work on Chapter 10, “Ten Simple Tips to Eliminate Copywriter’s Frustration,” I had to stop and share a glimpse with you.

By Tom Collins July 20, 2023 Books, Business & Entrepreneurship, Learning, Writing
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Book collaborations. Are they worth it? Man and woman with clipboard

Book Collaborations – Are They Worth It?

For most people, collaborating on a book is an exciting and rewarding endeavor. Being part of a ‘team’ that writes a book allows multiple individuals to contribute their unique perspectives and skills to a diverse piece of work. However, like any collaborative project, there are both pros and cons to consider. Here are some of the advantages and disadvantages of collaborating to write a book:

By Yvonne DiVita July 14, 2023 Books, Business & Entrepreneurship, Indie Publishing
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featured image for blog post, The Indie Advantage

The Indie Advantage

In a recent post I compared the author’s investment in the three main publishing models, labeling them Indie, Hybrid, and Traditional. Here I want to […]

By Tom Collins July 6, 2023 Books, Business & Entrepreneurship, Indie Publishing
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What’s Your Cut? Understanding the Amazon KDP Print Cost Changes

What’s Your Cut? Understanding the Amazon KDP Print Cost Changes

Don’t be caught off guard by Amazon KDP’s printing cost changes coming June 20, 2023. Learn what’s happening and what you should do about it, now and going forward.

By Tom Collins June 9, 2023 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Tools & Technology
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blog post image for Are We Having Fun Yet? (with AI)

Are We Having Fun Yet? (with AI)

Let’s have some fun together, experimenting with an AI animated video tool and Bard, Google’s new entry to compete with ChatGPT.

By Tom Collins March 30, 2023 AI Tools & Tips, Business & Entrepreneurship, Tips from Tom's inbox, Tools & Technology
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Recent Blog Posts

  • Why LinkedIn Matters: A 2026 LinkedIn Guide for Authors
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  • Your first‑time author roadmap in 10 simple steps: How to go from first idea to your first 100 sales.
Tom Collins and Yvonne DiVita - Master Book Builders
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