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Effective word of mouth is made not born image of a lightbulb and the words: words have power

Effective Word-of-Mouth is Made Not Born

If you’re shaking your head back and forth, wondering what that title means – because everyone knows that word-of-mouth is organic, not manufactured – let […]

By Yvonne DiVita July 3, 2024 Marketing your book, Marketing your business
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image featuring a public domain illustration of Dorothy telling the Cowardly Lion not to be afraid for the blog post, 'Paragraphs, full sentences, and tone, Oh my!', by Tom Collins

Paragraphs, Full Sentences, and Tone … Oh My!

Learn how nurturing your writing skills in emails and texts gives you a competitive advantage in business and life — and can improve with age!

By Tom Collins June 27, 2024 Aging Well, Business & Entrepreneurship, Marginalia, Writing
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Books for Your Summer Reading List: What’s on My nightstand?

Books for Your Summer Reading List: What’s on My nightstand?

We’re hot into summer now. Yes, it doesn’t officially arrive until the 20th this year, but we humans pretty much consider the start of June […]

By Yvonne DiVita June 12, 2024 Books, Reading
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featured image for blog post showing a hand holding a pen and doodling with the blog post title, 10 Compelling Reasons to Start Writing Today, by Tom Collins

10 Compelling Reasons to Start Writing Today

In this post, we’ll explore ten proven benefits of writing and some of the examples and science behind our tagline, Good things come to those who WRITE!

By Tom Collins June 6, 2024 Books, Indie Publishing, Writing
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10 compelling questions authors ask me about writing and publishing a book

10 Compelling Questions Writers Ask Me About Writing and Publishing

I’m asked pertinent – compelling – questions about writing and publishing a book almost every day. People email me. Or DM me on LinkedIn. Or […]

By Yvonne DiVita May 30, 2024 Book Design, Business & Entrepreneurship, Copyright & Legal Stuff, Indie Publishing
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image showing author with head in hands over his laptop and text 'No, Your Book Will Not Be Perfect' for blog post by Tom Collins

[TfTi] Your Book Will Not Be Perfect

Lessons from Chip Conley, Maria Popova, and Seth Godin combine to help your book be flawsome!

By Tom Collins May 23, 2024 Book Reviews, Books, Flawsomism, Indie Publishing, Tips from Tom's inbox, Writing
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Greg Davis interview. Author of Checkmate.

Learn how to be Happier with Greg Davis’s Book: Checkmate: Tips & Lessons to Help You Make the Right Moves to Achieve Happiness! 🙂

“After crying in my hotel room and wondering whether I may have made a huge mistake in leaving HE&R and changing professions at age fifty-three, I decided someday to write a book about my life experiences. I was hopeful my book would encourage others to achieve their dreams and increase their happiness.”

By Yvonne DiVita May 20, 2024 Book Reviews, Smart Conversations with Yvonne
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Writing for love or money. Woman in a red dress with hearts in one hand and money in the other

Writing for Love or Money? An Author’s Dilemma.

Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.

By Yvonne DiVita May 16, 2024 Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business
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image of woman with guitar against a background of music for blog post, 'May I Quote You?' by Tom Collins

Marginalia: May I Quote You?

What are the rules for quoting song lyrics in your book? Does “fair use” apply?

By Tom Collins May 9, 2024 Copyright & Legal Stuff, Marginalia, Writing
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Interview with Deborah Brown Volkman author of Childhood Trauma Some Rise Some Fall

Childhood Trauma: Some Rise, Some Fall – a Book Worth Reading Right Now

What if that promotion you’ve been waiting for doesn’t come because of something that happened when you were a child? What if your team feels […]

By Yvonne DiVita May 6, 2024 Book Reviews, Books, Smart Conversations with Yvonne, Writing
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