Did I Buy Your Book or Was It Gifted To Me? And Does It Matter?
Most people, and I’ll go so far as to say 99% of the people, who write books do so because they want other people to […]
3 Things I Didn’t Expect When Writing My First Novel
Writing and independently publishing Breaking Kylie was quite the adventure! There was plenty of excitement, a steep learning curve, the occasional urge to throw my […]
True Tale of Terror: A 17-year Journey on the Traditional Publishing Rollercoaster
Learn why one author’s rollercoaster ride to publication took 17 years and about the lost opportunity cost of a traditional publishing choice.
Three Decisions Smart Writers Make that Shape Every Great Book
#1 What promise am I making to my reader? #2 Why am I writing this book? #3 Am I committed to finishing this book? I […]
Your 250-Copy Book Could Be More Valuable Than a Bestseller
A friend on LinkedIn inspired this post. This friend put this question in my comment section, and I knew I had to write a full […]
The Empathy Economy: Indie Authors’ Secret Weapon That Big Publishers Can’t Buy
Learn what the empathy economy is, see real life examples, and find out how it can apply to your author marketing efforts.
Barnes & Noble’s Comeback: A Big Win for Indie Authors
Writing a book and posting it on Amazon gets you nowhere. Well, it gets you into Amazon purgatory, where the book languishes with all those […]
New Reasons for Indie Authors to Focus on Amazon and KDP
What indie authors need to know about the KDP vs. IngramSpark debate and Amazon’s “A10” update to its search algorithm
[TfTi] Using TikTok as Your Bookseller
Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”
[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility
Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.