Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.
From multiple newsletters and articles, my top five publishing industry trends that will most affect indie authors this year.
In this edition of Tips from Tom’s inbox, I’m going to have to work at avoiding a rant. My goal is to help you understand and put to use some truths about book publishing and marketing as an indie author.
If you got a scary email from Google or your email marketing platform about adding DKIM, DMARC, and more, just do it! If you didn’t get one and want your email newsletter to keep getting delivered, do it anyway! Here’s how.
Here’s your 2024 literary holiday and events calendar to add fun and inspiration to your book marketing efforts.
Understanding the New York Times and other best seller lists and what’s in it for authors who achieve best seller status
A gude to the essential functional elements of a website built to serve the goals of both fiction and nonfiction authors.
What is the #1 thing all small business owners need and want? More money to operate effectively! How do you get it? Chris Owen shares his insights in a Smart Conversation with Yvonne DiVita.
When I started the layout work on Chapter 10, “Ten Simple Tips to Eliminate Copywriter’s Frustration,” I had to stop and share a glimpse with you.
For most people, collaborating on a book is an exciting and rewarding endeavor. Being part of a ‘team’ that writes a book allows multiple individuals to contribute their unique perspectives and skills to a diverse piece of work. However, like any collaborative project, there are both pros and cons to consider. Here are some of the advantages and disadvantages of collaborating to write a book:
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