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featured image showing girls writing intently with pencil for blog post, Writing by Hand: The Hands-Down Winner, by Tom Collins

Writing by Hand: The Hands-Down Winner

The science that shows why writing by hand helps you read, learn, and remember better than typing.

By Tom Collins October 2, 2025 Learning, Reading, Writing
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featured image showing author selling books for blog post, From Book Launch to Lifelong Buzz: Marketing Moves that Matter, by Yvonne DiVita

From Book Launch to Lifelong Buzz: Marketing Moves that Matter

Need a marketing plan for your book? Here are a couple dozen specific tactics you can include in yours.

By Yvonne DiVita September 25, 2025 Indie Publishing, Marketing your book
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featured image showing AI robot with many arms in a recording studio for blog post, Can AI Create Your Book Trailer?, by Tom Collins

Can AI Create Your Book Trailer?

Find out what I learned in a course on creating book trailers with AI and my own experiment

By Tom Collins September 4, 2025 AI Tools & Tips, Creativity, Marketing your book
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Before You Write One Word: A Note from a Developmental Editor

Before You Write One Word: A Note from a Developmental Editor

I know you have an idea. You have a message. You might even have a lot of LinkedIn posts that reflect your message. It’s possible […]

By Yvonne DiVita August 7, 2025 Book Coaching, developmental editing, Writing
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featured image showing a robot reading a book for the blog post, Will the AI Overlords Be Reviewing Your Book?, by Tom Collins

[TfTi] Will the AI Overlords Be Reviewing Your Book?

See what an AI reviewer did with a piece I wrote decades ago and learn why you don’t want that for your book.

By Tom Collins July 31, 2025 AI Tools & Tips, Book Reviews, Marketing your book, Tips from Tom's inbox
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Seasonal success strategies to make every occasion a book selling opportunity

Seasonal Success Strategies: Make Every Occasion a Book-Selling Opportunity

This is somewhat of a continuation of Tom’s blog post, Flod Planning, from last week. I was talking with a client last week, and the […]

By Yvonne DiVita July 24, 2025 Business & Entrepreneurship, Business Coaching, Marketing your book
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Featured image showing July - December 2025 calendars of book-related holidays for blog post, 'Flod Planning (not a typo) for the Holidays' by Tom Collins

Flod Planning (not a typo) for the Holidays

Want a flod (not a typo) of book marketing opportunities? Check out our July-December 2025 Literary Holiday printable calendars.

By Tom Collins July 17, 2025 Marketing your book, Marketing your business
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Image of a page from a dictionary. Caption reads: words and phrases every author or aspiring author should know

Words and Phrases Every Author or Aspiring Author Should Know

Working with a variety of authors means explaining many of the terms, phrases, acronyms, and writing and publishing language. Forgetting to check with authors on […]

By Yvonne DiVita July 10, 2025 Business & Entrepreneurship, Copyright & Legal Stuff
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featured image of author typing and fireworks launching from the page for blog post, 'Celebrating Author Independence,' by Tom Collins

Celebrating Author Independence

This Fourth of July, along with America’s independence, we’re celebrating author independence with some timely quotes and ideas.

By Tom Collins July 3, 2025 Books, Business & Entrepreneurship, Indie Publishing, Reading, Writing
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Image of an audience waving their hands in the air Caption is Building an audience before you publish your book

A Guide to Building an Audience Before Publishing Your Book

Gather an audience for your book before you launch! 📙I shouldn’t have to tell anyone why building an audience before publishing is the best way […]

By Yvonne DiVita June 26, 2025 Branding, Indie Publishing, Marketing your book
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Recent Blog Posts

  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
  • What Can a Virtual Book Tour Do for Indie Authors?
  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
  • Reading and Writing as Dementia Defense
  • [TfTi] Using TikTok as Your Bookseller
Tom Collins and Yvonne DiVita - Master Book Builders
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