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About Tom Collins

Here at Master Book Builders, I'm known as the "Book Artisan" -- the guy who takes over to help with your book design and publishing steps, after you and Yvonne finish writing, editing, and polishing your book manuscript. As a writer myself, I usually chime in with a suggestion here or there. Since reading your book is inherent in my layout process, I bring that understanding of your message to your cover design, as well. And then I help with many of the tech and "author business" tasks in the publishing and marketing phases, constantly learning as the industry evolves. I try to share some of that learning in my blog posts, too.

image showing book covers and asking 'Have your read these books ... yet?' for blog post entitled Summer Nonfiction Reading and the Power of Yet, by Tom Collins

Summer Nonfiction Reading and the Power of Yet

Have you tried adding ‘yet’ to your self-talk? Small changes to the chatter inside your head, along with reading, can pay big dividends.

By Tom Collins July 11, 2024 Book Reviews, Books, ebooks, Reading
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image featuring a public domain illustration of Dorothy telling the Cowardly Lion not to be afraid for the blog post, 'Paragraphs, full sentences, and tone, Oh my!', by Tom Collins

Paragraphs, Full Sentences, and Tone … Oh My!

Learn how nurturing your writing skills in emails and texts gives you a competitive advantage in business and life — and can improve with age!

By Tom Collins June 27, 2024 Aging Well, Business & Entrepreneurship, Marginalia, Writing
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featured image for blog post showing a hand holding a pen and doodling with the blog post title, 10 Compelling Reasons to Start Writing Today, by Tom Collins

10 Compelling Reasons to Start Writing Today

In this post, we’ll explore ten proven benefits of writing and some of the examples and science behind our tagline, Good things come to those who WRITE!

By Tom Collins June 6, 2024 Books, Indie Publishing, Writing
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image showing author with head in hands over his laptop and text 'No, Your Book Will Not Be Perfect' for blog post by Tom Collins

[TfTi] Your Book Will Not Be Perfect

Lessons from Chip Conley, Maria Popova, and Seth Godin combine to help your book be flawsome!

By Tom Collins May 23, 2024 Book Reviews, Books, Flawsomism, Indie Publishing, Tips from Tom's inbox, Writing
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image of woman with guitar against a background of music for blog post, 'May I Quote You?' by Tom Collins

Marginalia: May I Quote You?

What are the rules for quoting song lyrics in your book? Does “fair use” apply?

By Tom Collins May 9, 2024 Copyright & Legal Stuff, Marginalia, Writing
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image with shocked woman pointing to the blog post title, Publishing Trends and Changes that Indie Authors Need to Keep Up With, by Tom Collins

[TfTi] Publishing Trends and Changes that Indie Authors Need to Keep Up With

From multiple newsletters and articles, my top five publishing industry trends that will most affect indie authors this year.

By Tom Collins April 25, 2024 AI Tools & Tips, Blogs & Social Media, Book Coaching, Branding, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Tips from Tom's inbox
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image of chalkboard with words 'what if truth is paradoxical or irrational' as banner image for blog post entitled 'Marginalia: The Power of Paradox and Fiction as Truth' by Tom Collins

Marginalia: The Power of Paradox and Fiction as Truth

A paradox mindset helps creativity, teamwork, leadership, self-efficacy, perspective, and resilience; and how fiction shows us truth.

By Tom Collins April 10, 2024 Book Reviews, Books, Creativity, Flawsomism, Marginalia
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Image showing ancient scroll writing, quill pen and ink, and text 'Timeless Advice for Authors: Ancient Wisdom Inspired by Seth Godin' as header for blog post by Tom Collins

[TfTi] Timeless Advice for Authors: Ancient Wisdom Inspired by Seth Godin

We’ll focus on six of his 19 points, with a bit more explanation to show why we still advocate them with our clients today.

By Tom Collins March 26, 2024 Books, Indie Publishing, Tips from Tom's inbox, Writing
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image showing a road with cars driving and the caption 'AI, self-driving cars, and the delusion of perfection'

Marginalia: AI, self-driving cars, and the delusion of perfection

Marginalia: on Matthew Crawford’s book, Why We Drive: Toward a Philosophy of the Open Road. It might not be apparent from the title, but the two themes that keep jumping out at me are the dangers in our headlong rush toward applying AI to everything and the problem of perfectionism.

By Tom Collins March 14, 2024 AI Tools & Tips, Creativity, Flawsomism, Marginalia, Tools & Technology
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image with chart showing print book unit sales in the US from 2004-2023 for blog post 'Who's Reading All Those Books? Surprise!' by Tom Collins

Who’s Reading All Those Books? Surprise!

According to a recent report on CNN, at least some of the growth in reading books comes from Gen Z and Millennials. The story covers a widespread growth in the number of book clubs.

By Tom Collins February 27, 2024 Audiobooks, Books, Reading
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Let's get in touch

Send me an email and I'll get back to you, as soon as possible.

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Recent Blog Posts

  • AI Update: Copyright and Thoughts on the Authors Guild “Human Authored” Certification
  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
  • What Can a Virtual Book Tour Do for Indie Authors?
  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
  • Reading and Writing as Dementia Defense
Tom Collins and Yvonne DiVita - Master Book Builders
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