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About Tom Collins

Here at Master Book Builders, I'm known as the "Book Artisan" -- the guy who takes over to help with your book design and publishing steps, after you and Yvonne finish writing, editing, and polishing your book manuscript. As a writer myself, I usually chime in with a suggestion here or there. Since reading your book is inherent in my layout process, I bring that understanding of your message to your cover design, as well. And then I help with many of the tech and "author business" tasks in the publishing and marketing phases, constantly learning as the industry evolves. I try to share some of that learning in my blog posts, too.

featured image showing a 'personal' ad seeking longer term commitment for blog post, Falling in Love with (or through) Books, by Tom Collins

[TfTi] Falling in Love with (and through) Books

Lessons in love (and book marketing) from an email quiz and a selfless gift.

By Tom Collins February 13, 2025 Books, Business & Entrepreneurship, Marketing your book, Tips from Tom's inbox
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Screenshot of Evertreen 'forest' page for Master Book Builders with BOSS Academy featured image for blog post, Replanting Our Pages, by Tom Collins

Replanting Our Pages

New for 2025, we’re committed to planting 100 trees per month. Find out how, what the impact could be, and how you might help!

By Tom Collins January 28, 2025 Books, Business & Entrepreneurship, Giving Back, Indie Publishing
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banner image showing football player A.J. Brown reading a book during game for blog post 3 Lessons from Football Star A.J. Brown for Authors and Readers, by Tom Collins

3 Lessons from Football Star A.J. Brown for Authors and Readers

The lessons go far beyond football, media frenzy, and Amazon algorithms. What indie authors and readers should take away.

By Tom Collins January 16, 2025 Aging Well, Books, Indie Publishing, Reading
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featured image with Paul McCartney in 1964 and 2021 for blog post, 'Happy New Year and My Birthday Gift to You,' by Tom Collins

Happy New Year & My Birthday Gifts to You

Today is my birthday. And now I’m seventy-four. Does reading those words make lines from a couple of Beatles songs, When I’m Sixty-four and Birthday, […]

By Tom Collins January 3, 2025 Aging Well, Books, Creativity, Health & Happiness, Learning, Reading
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Featured image for blog post, 2025 Bookish Holidays Indie Authors Can Use, by Tom Collins

2025 Bookish Holidays Indie Authors Can Use

Want to turn your book marketing into fun events instead of a chore? Take advantage of the “excuses” offered by the dozens of literary holidays on the calendar!

By Tom Collins December 19, 2024 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business
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featured image for blog post, Brain Rot then, Brain Rot now: Stop It!, by Tom Collins

[TfTi] Brain-Rot then, Brain Rot now: Stop It!

Why is “brain rot” the 2024 word of the year, what causes it, and how can you avoid it?

By Tom Collins December 5, 2024 Books, Health & Happiness, Learning, Reading, Tips from Tom's inbox, Writing
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featured image for blog post, [TfTi] Ya Think?!? 'Self-Publishing's Output and Influence Continue to Grow' by Tom Collins

[TfTi] Ya Think?!? – “Self-Publishing’s Output and Influence Continue to Grow”

The latest figures show how indie authors are growing their audiences and their influence in the publishing world. Learn more.

By Tom Collins November 21, 2024 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox, Writing
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featured image for blog post, November is All About Writing, Reading, and Books!, by Tom Collins

November is All About Reading, Writing, and Books!

How to celebrate writing, reading, and books in November? Let us count the ways!

By Tom Collins November 15, 2024 Books, Reading, Writing
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featured image for blog post, Imperfection as the STRENGTH of a Work, by Tom Collins

[Marginalia] Imperfection as the Strength of a Work

In this re-thinking of an item I wrote several years ago, we’ll examine some reasons you should embrace imperfection in your work.

By Tom Collins October 28, 2024 Business & Entrepreneurship, Creativity, Flawsomism, Marginalia
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featured image for blog post, Indie Authors: Don't Forget to File Your BOIR, by Tom Collins

[TfTi] Indie Authors: Don’t Forget to File Your BOIR!

Most indie authors with an LLC must file a Beneficial Ownership Information Report (BOIR). The penalties are harsh, and filing is easy.

By Tom Collins October 17, 2024 Business & Entrepreneurship, Copyright & Legal Stuff, Indie Publishing, Tips from Tom's inbox
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Recent Blog Posts

  • Our Two Million Milestone (and How You Can Help)
  • Book Clubs: Think They’re Just for Novelists? Not True!
  • Reminder: The Em Dash, Rule of Three, and Other Style Choices Are Older than AI
  • Your 250-Copy Book Could Be More Valuable Than a Bestseller
  • Stop Getting Ready and Get Writing: How Authors Build Confidence While Perfectionism Keeps Others Stuck
Tom Collins and Yvonne DiVita - Master Book Builders
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