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About Tom Collins

Here at Master Book Builders, I'm known as the "Book Artisan" -- the guy who takes over to help with your book design and publishing steps, after you and Yvonne finish writing, editing, and polishing your book manuscript. As a writer myself, I usually chime in with a suggestion here or there. Since reading your book is inherent in my layout process, I bring that understanding of your message to your cover design, as well. And then I help with many of the tech and "author business" tasks in the publishing and marketing phases, constantly learning as the industry evolves. I try to share some of that learning in my blog posts, too.

banner image for blog post, 10 Ways Writing a Book Builds Business Success, by Tom Collins

10 Ways Writing a Book Builds Business Success

Why should every business person write and publish a book displaying their ideas, experience, and expertise? Here are ten reasons.

By Tom Collins October 3, 2024 Books, Branding, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Writing
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image of officer checking ID as featured image for blog post, Indie Authors: Get Ready for KDP's Identity Verification, by Tom Collins

Indie Authors: Get Ready for KDP’s Identity Verification

KDP says it is “rolling out” a new identity verification process for author and publisher accounts, likely to fight book piracy. What you need to know.

By Tom Collins September 19, 2024 Books, Business & Entrepreneurship, Indie Publishing
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image of elder couple bird watching as feature image for blog post entitled, 'Getting Old or Growing Elder?' by Tom Collins

Getting Old or Growing Elder?

Learn how your beliefs and attitudes toward aging impact your health, happiness, and longevity, and how you can change them for the better.

By Tom Collins September 5, 2024 Aging Well, Books, Marginalia, Tips from Tom's inbox
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image showing a man holding a book with math equations on the board behind as feature image for the blog post The Math for Monetizing Your Indie Published Books, by Tom Collins

[TfTi] The Math for Monetizing Your Indie Published Books

The math for monetizing your books using the Taylor Swift Model of Book Marketing and building an audience of 1,000 true fans.

By Tom Collins August 21, 2024 Books, Business & Entrepreneurship, Marketing your book, Marketing your business, Tips from Tom's inbox
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image of books on shelves with hands in front spelling out L-O-V-E as featured image for blog post entitled, Book Lovers Day: So Nice, We Do It Twice, by Tom Collins

Book Lovers Day: So Nice, We Do It Twice!

On National Book Lovers Day, I asked the AI how I could use that as a book marketing hook; could you use any of the 25 ideas it came up with?

By Tom Collins August 9, 2024 Books, Lifestyle, Reading, Writing
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image showing a robot holding a book and microphone in front of a man looking at a wall of monitors of news sites for blog post entitled, 'Using AI to Help Write a Press Release for Your Book' by Tom Collins

Using AI to Help Write a Press Release for Your Book

A step-by-step review of using AI to draft a press release for our book.

By Tom Collins July 25, 2024 AI Tools & Tips, Book Reviews, Books, Indie Publishing, Marketing your book
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image showing book covers and asking 'Have your read these books ... yet?' for blog post entitled Summer Nonfiction Reading and the Power of Yet, by Tom Collins

Summer Nonfiction Reading and the Power of Yet

Have you tried adding ‘yet’ to your self-talk? Small changes to the chatter inside your head, along with reading, can pay big dividends.

By Tom Collins July 11, 2024 Book Reviews, Books, ebooks, Reading
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image featuring a public domain illustration of Dorothy telling the Cowardly Lion not to be afraid for the blog post, 'Paragraphs, full sentences, and tone, Oh my!', by Tom Collins

Paragraphs, Full Sentences, and Tone … Oh My!

Learn how nurturing your writing skills in emails and texts gives you a competitive advantage in business and life — and can improve with age!

By Tom Collins June 27, 2024 Aging Well, Business & Entrepreneurship, Marginalia, Writing
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featured image for blog post showing a hand holding a pen and doodling with the blog post title, 10 Compelling Reasons to Start Writing Today, by Tom Collins

10 Compelling Reasons to Start Writing Today

In this post, we’ll explore ten proven benefits of writing and some of the examples and science behind our tagline, Good things come to those who WRITE!

By Tom Collins June 6, 2024 Books, Indie Publishing, Writing
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image showing author with head in hands over his laptop and text 'No, Your Book Will Not Be Perfect' for blog post by Tom Collins

[TfTi] Your Book Will Not Be Perfect

Lessons from Chip Conley, Maria Popova, and Seth Godin combine to help your book be flawsome!

By Tom Collins May 23, 2024 Book Reviews, Books, Flawsomism, Indie Publishing, Tips from Tom's inbox, Writing
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Let's get in touch

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Recent Blog Posts

  • Our Two Million Milestone (and How You Can Help)
  • Book Clubs: Think They’re Just for Novelists? Not True!
  • Reminder: The Em Dash, Rule of Three, and Other Style Choices Are Older than AI
  • Your 250-Copy Book Could Be More Valuable Than a Bestseller
  • Stop Getting Ready and Get Writing: How Authors Build Confidence While Perfectionism Keeps Others Stuck
Tom Collins and Yvonne DiVita - Master Book Builders
  • Tom Collins & Yvonne DiVita
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