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A photo of book marketing expert Melanie Herschorn next to the headline " A Smart Conversation with Melanie Herschorn or VIP Digital Content."

Putting a Little Sparkle In Your Book Marketing with AUTHORity Marketer Melanie Herschorn

As a content marketing strategist for coaches, consultants, and speakers worldwide, Melanie is on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books. And she starts with herself. She shines like a million sunny afternoons at the park.

By Yvonne DiVita June 22, 2022 Marketing your book, Smart Conversations with Yvonne
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A photo of publicist Andrea Pass of Andrea Pass PR, next to text that reads, "A smart conversation with Andrea Pass of Andrea Pass PR.

Public Relations in a Digital Age: Insight with Andrea Pass PR

Andrea Pass wants you to be relevant. Relevant to the audience your business or book serves. And she offers placement in top tier targeted media.

By Yvonne DiVita April 13, 2022 Business & Entrepreneurship, Creativity, Marketing your book, Smart Conversations with Yvonne
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featured image for blog post, A [TfTi] 2-fer: Love Your Local Bookstore & The Power of Play, by Tom Collins

A [TfTi] 2-fer: Love Your Local Bookstore & The Power of Play

Saving local bookstores from Amazon? I’ll start with the message from Bookshop.org that came in a few days ago, summarizing what this new player in […]

By Tom Collins February 4, 2022 Books, Business & Entrepreneurship, Learning, Marketing your book, Tips from Tom's inbox
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A photo of book marketer Deb Goeschel next to the words "A smart conversation with Deb Goeschel of Message Artist Creative Group"

Your Brand Your Message Deb’s Business – Talking Marketing with Deb Goeschel

Deb’s backstory of how she got started goes all the way back to when she was a toddler and loved performing for her mom and other family members. We all have those memories, don’t we? It’s good to share them on your website and in your blog because it can easily bring you closer to your core audience – people who will be touched by that story of you as a child, and will relate to it because they, too, have those memories.

By Yvonne DiVita October 25, 2021 Marketing your book, Smart Conversations with Yvonne
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A stack of vibrant-colored sticky notes against a turquoise background. Text over the image reads "What's new with Nurturing Big Ideas and Old Dog Learning? LOTS!"

Kintsugi, Videography, Photo Journalism, Writing a Book, and more

I’m working on The HOW TO WRITE A BOOK Book, Part II. To be completed, probably in the Fall, also. This is the second in a series of books planned for our How To Write A Book series of educational books on writing. Our focus is on non-fiction as those are the authors we work with.

By Yvonne DiVita July 7, 2021 Big Ideas, Book Coaching, Indie Publishing, Marketing your book, Writing
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featured image for blog post, Paul Chaney - Digital Marketer, Author, Writer, Stand-in for Brad Pitt, with full video interview by Yvonne DiVita

Paul Chaney – Digital Marketer, Author, Writer, Stand-in for Brad Pitt

He’s the first. Here. On this show. Paul Chaney, a BFF from my early blogging days, is the first man invited to be a guest […]

By Yvonne DiVita March 18, 2021 Books, Marketing your book, Smart Conversations with Yvonne, Writing
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A photo of author and entrepreneur Janine Bolon, next to the text "A smart conversation with author Janine Bolon of The8Gates.com.

Serial Entrepreneur and Author Janine Bolon Talks Life and Books and Podcasting

In the past two decades, Janine has completed her M.A. in Education, she home-schools the herd, she started another entrepreneurial venture (The8Gates, LLC., a firm dedicated to teaching fundamental principles of lifestyle independence), has written 10 books and teaches math and metaphysics in her spare time.

I mean, in her spare time. That’s all. (alien)

By Yvonne DiVita November 9, 2020 Big Ideas, Book Coaching, Marketing your book, Smart Conversations with Yvonne, Writing
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featured image for blog post, Are You Qualified to Be an Author?, by Yvonne DiVita

Are You Qualified to Be an Author?

Seven roles you’ll need to fill to be qualified as “the author of” that book you dream of writing and publishing.

By Yvonne DiVita August 14, 2020 Books, Indie Publishing, Marketing your book, Writing
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Author and animal behavior consultant Amy Shojai with two of her animal companions, a dog and a cat. The banner next to the photo reads Award Winning Authorpreneur and Animal Behavior Consultant Amy Shojai Talks Writing Books

Award Winning Authorpreneur and Animal Behavior Consultant Amy Shojai Talks Writing Books

in my soul.

Our talk is about writing, about getting published. Getting published is no mean feat, even in this day and age of print on demand and respectable self-publishing. But, getting published twenty or more years ago, THAT was quite an accomplishment. Amy’s energy and enthusiasm for this topic is nothing new to me, which is a big reason I wanted to share it with you.

By Yvonne DiVita April 24, 2020 Creativity, Marketing your book, Smart Conversations with Yvonne, Writing
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Recent Blog Posts

  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
  • What Can a Virtual Book Tour Do for Indie Authors?
  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
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