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Are you ready? 7 questions to ask before you hire an editor hit upload or start marketing your book

Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.

Writers are always asking me some version of this one big, anxious question: “Am I ready?” Am I ready to invest the time in writing […]

By Yvonne DiVita February 17, 2026 Book Coaching, Business & Entrepreneurship, developmental editing
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Featured image showing author loading stack of books into doorway with TikTok logo for blog post, Using TikTok as Your Bookseller, by Tom Collins

[TfTi] Using TikTok as Your Bookseller

Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”

By Tom Collins February 5, 2026 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image of smiling author at her laptop surrounded by books and shipping boxes for blog post, Your Book as a Business: Thinking Like an Authorpreneur, by Yvonne DiVita

Your Book as a Business: Thinking Like an Authorpreneur

If you’re writing a book, you’d best start thinking like an authorpreneur. Here’s why and how.

By Yvonne DiVita December 11, 2025 Books, Business & Entrepreneurship, Marketing your book, Marketing your business
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featured image showing business person signing their book for blog post, Why Writing Your Book is the Smartest Marketing Move for Your Business Today, by Yvonne DiVita

Why Writing Your Book is the Smartest Marketing Move for Your Business Today

Find out why we’ve been using the phrase “books as business cards” for decades.

By Yvonne DiVita November 20, 2025 Book Coaching, Books, Business & Entrepreneurship, Marketing your business
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featured image showing AI generated images of Yvonne DiVita and Tom Collins for blog post, One AI Tool (that works!) for Authorpreneurs, by Tom Collins

One AI Tool (that works!) for Authorpreneurs

Finally, we’ve found an AI tool that delivers on its promise a quick and easy images for author marketing and more.

By Tom Collins October 30, 2025 AI Tools & Tips, Business & Entrepreneurship, Marketing your book
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20 Exceptional Things a Book Can Do for You and Your Business

20 Exceptional Things Writing a Book Can Do for You and Your Business

In June of 2019 – how long ago was that? – I wrote a blog post titled “25 Things a Blog Can and Will Do […]

By Yvonne DiVita October 23, 2025 Blogs & Social Media, Business & Entrepreneurship
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Seasonal success strategies to make every occasion a book selling opportunity

Seasonal Success Strategies: Make Every Occasion a Book-Selling Opportunity

This is somewhat of a continuation of Tom’s blog post, Flod Planning, from last week. I was talking with a client last week, and the […]

By Yvonne DiVita July 24, 2025 Business & Entrepreneurship, Business Coaching, Marketing your book
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Image of a page from a dictionary. Caption reads: words and phrases every author or aspiring author should know

Words and Phrases Every Author or Aspiring Author Should Know

Working with a variety of authors means explaining many of the terms, phrases, acronyms, and writing and publishing language. Forgetting to check with authors on […]

By Yvonne DiVita July 10, 2025 Business & Entrepreneurship, Copyright & Legal Stuff
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featured image of author typing and fireworks launching from the page for blog post, 'Celebrating Author Independence,' by Tom Collins

Celebrating Author Independence

This Fourth of July, along with America’s independence, we’re celebrating author independence with some timely quotes and ideas.

By Tom Collins July 3, 2025 Books, Business & Entrepreneurship, Indie Publishing, Reading, Writing
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Authors on LinkedIn what you need to know

Authors on LinkedIn®: What You Need To Know

I’m not a LinkedIn® expert. Nor am I a LinkedIn® guru. However, I do use LinkedIn daily, and it’s one of the best sources for […]

By Yvonne DiVita May 1, 2025 Business & Entrepreneurship, Marketing your book
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Recent Blog Posts

  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
  • What Can a Virtual Book Tour Do for Indie Authors?
  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
  • Reading and Writing as Dementia Defense
  • [TfTi] Using TikTok as Your Bookseller
Tom Collins and Yvonne DiVita - Master Book Builders
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