Blog - Page 21 of 25 - Master Book Builders

Your Brand Your Message Deb’s Business – Talking Marketing with Deb Goeschel

Deb’s backstory of how she got started goes all the way back to when she was a toddler and loved performing for her mom and other family members. We all have those memories, don’t we? It’s good to share them on your website and in your blog because it can easily bring you closer to your core audience – people who will be touched by that story of you as a child, and will relate to it because they, too, have those memories.

By Yvonne DiVita October 25, 2021 Marketing your book, Smart Conversations with Yvonne

Pastry chef Marda Stoliar holds a baking sheet with unbaked cookies. Text next to the image reads, "A smart conversation with pastry chef Marda Stoliar."

Marda Stoliar Pastry Chef: the Backstory, or Why #MARDASGiftFilm is Such an Important Documentary to Make

In a world of divisiveness, baking bread, making cakes, eating with other people, can calm nerves and change moods. Breaking bread with people brings us together as a group, doing something each person in the group likes to do – eat.

By Yvonne DiVita October 16, 2021 Big Ideas, Smart Conversations with Yvonne

A birthday cake with lit candles, against a black background. Text over the image reads, "So, exactly how is anyone supposed to find the time to write a book? None of us has the ‘time’ to do the frivolous things we’d like to do. The after-dinner drinks meeting; the nephew’s birthday party; the pizza party with girlfriends. They all go by the wayside because we’re so damned busy!"

Find the Time to Write That Magnificent Manuscript

“I was so excited to hold my book in my hand,” a friend of mine told me. “It’s just marvelous to have it here, done, and ready to be shared with the world. I can’t even believe how heavy it is!” The awe in her voice was shining in her eyes, and I couldn’t help but share in it.

By Yvonne DiVita October 7, 2021 Book Coaching, Books, Writing

A photo of Ciaran Walsh, author of "One-Eyed Leo," a book designed to teach children about all the responsibilities of having a dog, and why not to get a dog at a puppy mill. Next to the image is the text "A smart conversation with Ciaran Walsh, author of 'One-Eyed Leo'."

Learning Respect and Appreciation for Dogs from ‘One-Eyed Leo’ by Ciaran Walsh

Ciaran has produced a masterpiece of fiction that is full fof act, insight, story, education, and illumination. For instance, what does adoption look like in the US, compared to … oh, say, Switzerland, where there are no shelters or strays. Where you have to take a 4-hour course before getting a dog. Where… well, watch the video and learn more about the differences between them and us and… why WE, as a country, as a dog loving community, as a society, can finally win the war on puppy mills.

By Yvonne DiVita September 27, 2021 Big Ideas, Books, Smart Conversations with Yvonne

An open book with a light-colored aura and tiny stars and streamers emerging. Over the text is a Carl Sagan quote, “Books break the shackles of time. A book is proof that humans are capable of working magic.”

Once Upon a Time I Wrote a Book

There I was, this frightened and fearful teenage, sitting at my dining room table with pencil and paper, pouring her soul into stories with happy endings, where the heroine always got rescued, knowing there was no rescue for me, in my home. But the very act of writing gave me the courage and determination to get through an other day, and another day, until … I didn’t quite know what the ‘until’ was, but I knew there had to be something. Something else.

By Yvonne DiVita September 22, 2021 Book Coaching, Books

“MWe” knew it! Neuroscience confirms: learning is about connecting the dots

Tom here, to share my thinking behind this bit of marginalia. Here’s what I wrote aside a paragraph on “active learning” in the new book, Uncommon Sense Teaching: […]

By Tom Collins September 11, 2021 Books, Learning, Marginalia

The Six-Step Road Map to Writing and Publishing a Book Today

Today I’m going to share my Book Writer’s Road Map to Publishing Success. In six steps. Doesn’t that sound easy?

By Yvonne DiVita September 4, 2021 Books, Writing

A photo of book marketer and publisher Julie Trelstad next to the words "A smart conversation with Julie Trelstad of 82 Stories."

Julie Trelstad Demystifies Book Publishing

As an acquisition editor in traditional publishing, owner of a publishing company, and as the digital rights director for a large literary agency in New York City, Julie knows firsthand what makes some books soar and others fail to take off. Her goal, she tells us, is to demystify the often obtuse and discouraging world of book publishing and help writers succeed in producing, publishing, and marketing their books.

By Yvonne DiVita August 30, 2021 Big Ideas, Book Coaching, Smart Conversations with Yvonne

An AI-generated photo of Leo Tolstoy next to his quote, "I have found that a story leaves a deeper impression when it is impossible to tell which side the author is on." This is the hero image for a post on how to be the reader and the writer both.

Being the Writer and the Reader – How Do You Do Both?

“Write what you know,” the professor admonishes. Because none of us have imaginations to write what we don’t know or to invent what we would like. That would be…what? Interesting? Creative? Insightful? Oh well. Don’t do that. (she said with tongue in cheek because yes, you should do that, just not right now.)

By Yvonne DiVita August 16, 2021 Big Ideas, Book Coaching, Books

An image of author and book coach Alexandra O'Connell holding her book, "Lean Into Your Yuck."

Alexandra O’Connell and Lean Into Your Yuck You Writers

I asked her how she came up with the title and she told me, “People get emotional about their work. They often get to a point where they think it’s just a bunch of yuck.” Well, she wants you to lean into that yuck – accept the challenge. Move on from whatever mess or disorganization is holding you back. It’s exactly when your book is not matching your idea of a perfect experience, that you need to lean into it and keep working.

By Yvonne DiVita August 2, 2021 Book Coaching, Smart Conversations with Yvonne