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A photo of serial pet entrepreneur Brock Weatherup of Great Pet Care. Next to his photo is text that reads "A smart conversation with Brock Weatherup of Great Pet.

Great Pets, Great People, Great Times with Brock Weatherup

He was a guest on Smart Conversations because he’s a friend, was once a colleague, and because he has such a wealth of stories to tell about life, business, and the adventure of being in the pet space.

By Yvonne DiVita December 3, 2021 Big Ideas, Business Coaching, Smart Conversations with Yvonne
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A photo of Tom Van Winkle, CEO of the Hinsdale Humane Society, with one of his favorite dogs. Text next to the photo reads "A smart conversation with Tom Van Winkle of HInsdale Humane Society."

Tom Van Winkle of Hinsdale Humane Society Talks Up American Association of Pet Parents

It’s not that these people want to give up their pets, it’s that they don’t see a way out. Tom is working to change that. One way he does this is by working with food pantries to donate some of the extra food he receives in donations, to them.

By Yvonne DiVita November 27, 2021 Big Ideas, Smart Conversations with Yvonne
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An image of poet, content marketer, and resilience coach Alaesia "Lisa" Hurt. Next to the image is the text "A Smart Woman Conversation with Alaesia (Lisa) Hurt." This image is attached to a post on the 7 Cs of resilience.

Aleasia Hurt from HURTNPOET Shares 7 Cs of Resilience

Over time, she learned she could create poetry out of the stories people told her. I am so fascinated by that because I feel that all of life is poetry. If we just stop to listen, we would hear the sounds of poetry all around us. We would see the colors of poetry drifting in the breeze. For Lisa, it helped her create a world of confidence, empowerment, and reward. That sense of giving back, whenever she could deliver a poem to a person, created from their story. It gives me chills! It’s exactly what story is all about.

By Yvonne DiVita November 19, 2021 Big Ideas, Business Coaching, Smart Conversations with Yvonne
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A photo of Lucy Forsting, author of "The Adventures of Miss Twiggs and Company," next to text that reads "A smart conversation with Lucy Forsting, author of 'Miss Twiggs and Company'"

The Adventures of Miss Twiggs and Company by Lucy Forsting

Lucy believes we spend too much time ‘intellectualizing’ – and isn’t that the truth? I know I spend a good bit of time justifying my behavior and the behavior of others by thinking it through, rather than allowing my ‘intuition’ or my ‘heart’ dictate how I should feel about a situation.

By Yvonne DiVita November 3, 2021 Big Ideas, Smart Conversations with Yvonne, Writing
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An image of a screen shot from Amazon KDP's interface with a red arrow pointing to "hardcover" and the words "Easy peasy!" over the image. This image is attached to an article on how to get your hardcover book published on Amazon Kindle Direct Publishing (KDP).

How to Publish Your Book in Hardcover on Amazon Kindle Direct Publishing

Until recently, if you wanted to publish your book in hardcover on KDP, that was not an option. That’s all changed, since the beta release of the KDP hardcover option. Here’s how it works and how to make it easy on yourself.

By Tom Collins October 28, 2021 Books, Copyright & Legal Stuff, Writing
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A photo of book marketer Deb Goeschel next to the words "A smart conversation with Deb Goeschel of Message Artist Creative Group"

Your Brand Your Message Deb’s Business – Talking Marketing with Deb Goeschel

Deb’s backstory of how she got started goes all the way back to when she was a toddler and loved performing for her mom and other family members. We all have those memories, don’t we? It’s good to share them on your website and in your blog because it can easily bring you closer to your core audience – people who will be touched by that story of you as a child, and will relate to it because they, too, have those memories.

By Yvonne DiVita October 25, 2021 Marketing your book, Smart Conversations with Yvonne
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Pastry chef Marda Stoliar holds a baking sheet with unbaked cookies. Text next to the image reads, "A smart conversation with pastry chef Marda Stoliar."

Marda Stoliar Pastry Chef: the Backstory, or Why #MARDASGiftFilm is Such an Important Documentary to Make

In a world of divisiveness, baking bread, making cakes, eating with other people, can calm nerves and change moods. Breaking bread with people brings us together as a group, doing something each person in the group likes to do – eat. 

By Yvonne DiVita October 16, 2021 Big Ideas, Smart Conversations with Yvonne
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A birthday cake with lit candles, against a black background. Text over the image reads, "So, exactly how is anyone supposed to find the time to write a book? None of us has the ‘time’ to do the frivolous things we’d like to do. The after-dinner drinks meeting; the nephew’s birthday party; the pizza party with girlfriends. They all go by the wayside because we’re so damned busy!"

Find the Time to Write That Magnificent Manuscript

“I was so excited to hold my book in my hand,” a friend of mine told me. “It’s just marvelous to have it here, done, and ready to be shared with the world. I can’t even believe how heavy it is!” The awe in her voice was shining in her eyes, and I couldn’t help but share in it.

By Yvonne DiVita October 7, 2021 Book Coaching, Books, Writing
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A photo of Ciaran Walsh, author of "One-Eyed Leo," a book designed to teach children about all the responsibilities of having a dog, and why not to get a dog at a puppy mill. Next to the image is the text "A smart conversation with Ciaran Walsh, author of 'One-Eyed Leo'."

Learning Respect and Appreciation for Dogs from ‘One-Eyed Leo’ by Ciaran Walsh

Ciaran has produced a masterpiece of fiction that is full fof act, insight, story, education, and illumination. For instance, what does adoption look like in the US, compared to … oh, say, Switzerland, where there are no shelters or strays. Where you have to take a 4-hour course before getting a dog. Where… well, watch the video and learn more about the differences between them and us and… why WE, as a country, as a dog loving community, as a society, can finally win the war on puppy mills.

By Yvonne DiVita September 27, 2021 Big Ideas, Books, Smart Conversations with Yvonne
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An open book with a light-colored aura and tiny stars and streamers emerging. Over the text is a Carl Sagan quote, “Books break the shackles of time. A book is proof that humans are capable of working magic.”

Once Upon a Time I Wrote a Book

There I was, this frightened and fearful teenage, sitting at my dining room table with pencil and paper, pouring her soul into stories with happy endings, where the heroine always got rescued, knowing there was no rescue for me, in my home. But the very act of writing gave me the courage and determination to get through an other day, and another day, until … I didn’t quite know what the ‘until’ was, but I knew there had to be something. Something else. 

By Yvonne DiVita September 22, 2021 Book Coaching, Books
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