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About Tom Collins

Here at Master Book Builders, I'm known as the "Book Artisan" -- the guy who takes over to help with your book design and publishing steps, after you and Yvonne finish writing, editing, and polishing your book manuscript. As a writer myself, I usually chime in with a suggestion here or there. Since reading your book is inherent in my layout process, I bring that understanding of your message to your cover design, as well. And then I help with many of the tech and "author business" tasks in the publishing and marketing phases, constantly learning as the industry evolves. I try to share some of that learning in my blog posts, too.

Image showing screenshots of virtual book tour schedule and reviews on Instagram for blog post, What Can a Virtual Book Tour Do for Indie Authors?, by Tom Collins

What Can a Virtual Book Tour Do for Indie Authors?

Check out the sampling of reviews from a virtual book tour and find out how we help clients run them.

By Tom Collins February 26, 2026 Book Reviews, Marketing your book
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Feature image showing woman reading and writing with child for blog post, Reading & Writing as Dementia Defense, by Tom Collins

Reading and Writing as Dementia Defense

No matter your age, reading and writing will help grow your brain and defend against dementia. The earlier you start, the better.

By Tom Collins February 12, 2026 Aging Well, Books, Health & Happiness, Reading
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Featured image showing author loading stack of books into doorway with TikTok logo for blog post, Using TikTok as Your Bookseller, by Tom Collins

[TfTi] Using TikTok as Your Bookseller

Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”

By Tom Collins February 5, 2026 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing author slapping hands with fans holding books for blog post, Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility, by Tom Collins

[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility

Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.

By Tom Collins January 20, 2026 Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing montage of books and other art entering the public domain in 2026 for blog post, Get Ready for Public Domain Day 2026, by Tom Collins

Get Ready for Public Domain Day 2026

Reasons to celebrate Public Domain Day 2026, and some caveats before you leap into using the new entrants.

By Tom Collins December 18, 2025 Uncategorized
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featured image showing singers from YouTube video for blog post, Editors Notes: Why, placing punctuation matters so much to meaning, metre, and such, by Tom Collins

Editors Notes: Why, placing punctuation matters so much to meaning, metre, and such

A fun example of why punctuation, the placement of commas in particular, is so important. And why we’re celebrating extra this year!

By Tom Collins December 4, 2025 Uncategorized
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featured image showing woman at desk buying books for blog post, Support Small Businesses: Buy Their Books!, by Tom Collins

Support Small Businesses: Buy Their Books!

You’ve heard it here, writing a book means you’re starting a business. And buying them supports those authors’ small businesses.

By Tom Collins November 27, 2025 Uncategorized
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featured image of Geoffrey Chaucer making the '6-7' hand motions for blog post, Could '6-7' actually be 6-700 years old?, by Tom Collins

Marginalia: Could “6-7” actually be 6-700 years old?

Let’s take a stroll through the brief, or very long, history of the “6-7” craze. How did it become Dictionary.com’s Word of the Year?

By Tom Collins November 13, 2025 Books, Marginalia
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featured image showing AI generated images of Yvonne DiVita and Tom Collins for blog post, One AI Tool (that works!) for Authorpreneurs, by Tom Collins

One AI Tool (that works!) for Authorpreneurs

Finally, we’ve found an AI tool that delivers on its promise a quick and easy images for author marketing and more.

By Tom Collins October 30, 2025 AI Tools & Tips, Business & Entrepreneurship, Marketing your book
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featured image showing old book design layouts with blog post title, 'Your Book Design is CRAP? That's Great!' by Tom Collins

Your Book Design is CRAP? That’s Great!

What does CRAP have to do with book design? Find out here.

By Tom Collins October 16, 2025 Book Design, Branding, Creativity
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Let's get in touch

Send me an email and I'll get back to you, as soon as possible.

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Recent Blog Posts

  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
  • What Can a Virtual Book Tour Do for Indie Authors?
  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
  • Reading and Writing as Dementia Defense
  • [TfTi] Using TikTok as Your Bookseller
Tom Collins and Yvonne DiVita - Master Book Builders
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