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featured image showing old book design layouts with blog post title, 'Your Book Design is CRAP? That's Great!' by Tom Collins

Your Book Design is CRAP? That’s Great!

What does CRAP have to do with book design? Find out here.

By Tom Collins October 16, 2025 Book Design, Branding, Creativity
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Image of an audience waving their hands in the air Caption is Building an audience before you publish your book

A Guide to Building an Audience Before Publishing Your Book

Gather an audience for your book before you launch! đź“™I shouldn’t have to tell anyone why building an audience before publishing is the best way […]

By Yvonne DiVita June 26, 2025 Branding, Indie Publishing, Marketing your book
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banner image for blog post, 10 Ways Writing a Book Builds Business Success, by Tom Collins

10 Ways Writing a Book Builds Business Success

Why should every business person write and publish a book displaying their ideas, experience, and expertise? Here are ten reasons.

By Tom Collins October 3, 2024 Books, Branding, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Writing
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image with shocked woman pointing to the blog post title, Publishing Trends and Changes that Indie Authors Need to Keep Up With, by Tom Collins

[TfTi] Publishing Trends and Changes that Indie Authors Need to Keep Up With

From multiple newsletters and articles, my top five publishing industry trends that will most affect indie authors this year.

By Tom Collins April 25, 2024 AI Tools & Tips, Blogs & Social Media, Book Coaching, Branding, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Tips from Tom's inbox
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author branding image with colors branding advice a girl sticking her tongue out pink and gold paper and random stars

Your Author Brand: How To Make It Stand Out

I’ve been talking to a lot of new writers who are interested in writing a book. We discuss their idea, if it’s nonfiction, and their […]

By Yvonne DiVita January 11, 2024 Book Design, Branding
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Recent Blog Posts

  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
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  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
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