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A photo of book marketer and publisher Julie Trelstad next to the words "A smart conversation with Julie Trelstad of 82 Stories."

Julie Trelstad Demystifies Book Publishing

As an acquisition editor in traditional publishing, owner of a publishing company, and as the digital rights director for a large literary agency in New York City, Julie knows firsthand what makes some books soar and others fail to take off. Her goal, she tells us, is to demystify the often obtuse and discouraging world of book publishing and help writers succeed in producing, publishing, and marketing their books.

By Yvonne DiVita August 30, 2021 Big Ideas, Book Coaching, Smart Conversations with Yvonne
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An AI-generated photo of Leo Tolstoy next to his quote, "I have found that a story leaves a deeper impression when it is impossible to tell which side the author is on." This is the hero image for a post on how to be the reader and the writer both.

Being the Writer and the Reader – How Do You Do Both?

“Write what you know,” the professor admonishes. Because none of us have imaginations to write what we don’t know or to invent what we would like. That would be…what? Interesting? Creative? Insightful? Oh well. Don’t do that. (she said with tongue in cheek because yes, you should do that, just not right now.)

By Yvonne DiVita August 16, 2021 Big Ideas, Book Coaching, Books
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An image of author and book coach Alexandra O'Connell holding her book, "Lean Into Your Yuck."

Alexandra O’Connell and Lean Into Your Yuck You Writers

I asked her how she came up with the title and she told me, “People get emotional about their work. They often get to a point where they think it’s just a bunch of yuck.” Well, she wants you to lean into that yuck – accept the challenge. Move on from whatever mess or disorganization is holding you back. It’s exactly when your book is not matching your idea of a perfect experience, that you need to lean into it and keep working.

By Yvonne DiVita August 2, 2021 Book Coaching, Smart Conversations with Yvonne
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A stack of vibrant-colored sticky notes against a turquoise background. Text over the image reads "What's new with Nurturing Big Ideas and Old Dog Learning? LOTS!"

Kintsugi, Videography, Photo Journalism, Writing a Book, and more

I’m working on The HOW TO WRITE A BOOK Book, Part II. To be completed, probably in the Fall, also. This is the second in a series of books planned for our How To Write A Book series of educational books on writing. Our focus is on non-fiction as those are the authors we work with.

By Yvonne DiVita July 7, 2021 Big Ideas, Book Coaching, Indie Publishing, Marketing your book, Writing
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A sepia-toned image of a stack of open books on a desk. Over the image is the text "Writing and publishing advice, Spring 2021."

Writing and Publishing Advice, Spring 2021

In fact, if you don’t prove you have an established platform, with thousands of possible readers, traditional publishers won’t even talk to you. No matter how great your proposal is. Oh, yeah, I forgot – before you do or prove any of the above to a traditional publisher, you have to prove you can sell the book and earn back your royalty for the advance. At which time, they will are likely to wave bye-bye.

By Yvonne DiVita April 2, 2021 Book Coaching, Writing
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12 Ways to Fail As An Author, Final Four

12 Ways to Fail As An Author, Final Four

Who is behind the “you” that shows up at networking events. You need to tell a story, not give a report. Too many first authors give a report – they act as outside eyeballs giving a word by word description of what happened here or there, and when. 

By Yvonne DiVita December 2, 2020 Book Coaching, Books
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A broken pencil sits on a white desk. In the background are pieces of paper that have been balled up for disposal. Over the image is the text "12 Ways to Fail as an Author, Part 2."

12 Ways to Fail As An Author, Continued

I would love it if we could rely on the advice and insight of family and friends, but the truth is so different. These are not the people to trust when it comes to deciding to write a book. Their opinions will be suspect. Yes, share and discuss and take their thoughts to heart. But don’t believe them when they say, “Yes, that’s a great idea! It’s going to be a best-seller!” 

By Yvonne DiVita November 30, 2020 Book Coaching, Books, Business Coaching
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An East Asian woman stares at her laptop screen, a frustrated expression on her face. Over the image are the words "12 Ways to Fail as an Author, Part 1."

12 Ways to Fail As An Author

Ladies, look carefully at your success and be proud of what you’ve accomplished. Now, share it.  Because that’s what you’re doing when you write a book. You’re sharing. Everyone knows sharing is caring. By writing your success story down, you inspire so many other women who are struggling, maybe just the way you struggled, way back when. You inspire these women to keep going, because you become an example, a mentor, a vision of the success they could achieve, if they keep moving forward the way you did. 

By Yvonne DiVita November 19, 2020 Big Ideas, Book Coaching
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A photo of author and entrepreneur Janine Bolon, next to the text "A smart conversation with author Janine Bolon of The8Gates.com.

Serial Entrepreneur and Author Janine Bolon Talks Life and Books and Podcasting

In the past two decades, Janine has completed her M.A. in Education, she home-schools the herd, she started another entrepreneurial venture (The8Gates, LLC., a firm dedicated to teaching fundamental principles of lifestyle independence), has written 10 books and teaches math and metaphysics in her spare time.

I mean, in her spare time. That’s all. (alien)

By Yvonne DiVita November 9, 2020 Big Ideas, Book Coaching, Marketing your book, Smart Conversations with Yvonne, Writing
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An image of a woman in an apricot-colored sweater, sitting at a table with a laptop and writing in a journal. Text over the image reads "What if you did write your book this year? The one you've thought about for so long? What would happen?" This image is attached to a post titled "What if you did write that book this year?"

What If You Did Write That Book This Year?

I wasn’t thinking of dollars and cents, while I wrote. I was thinking of dollars and sense. The dollars I would invest by self-publishing and the sense of pride and accomplishment I would have once the book was completed. And, the sense to know the book was not going to make me rich and famous.

By Yvonne DiVita July 30, 2020 Big Ideas, Book Coaching, Books
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