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About Tom Collins

Here at Master Book Builders, I'm known as the "Book Artisan" -- the guy who takes over to help with your book design and publishing steps, after you and Yvonne finish writing, editing, and polishing your book manuscript. As a writer myself, I usually chime in with a suggestion here or there. Since reading your book is inherent in my layout process, I bring that understanding of your message to your cover design, as well. And then I help with many of the tech and "author business" tasks in the publishing and marketing phases, constantly learning as the industry evolves. I try to share some of that learning in my blog posts, too.

image with January 2024 calendar in the background and bold year 2024 with books on shelves as fill, featured image for blog post 'Literary Calendar 2024: An Indie Publisher's Book Marketing Goldmine' by Tom Collins

[TfTi] 2024 Literary Holidays: An Indie Publisher’s Book Marketing Goldmine

Here’s your 2024 literary holiday and events calendar to add fun and inspiration to your book marketing efforts.

By Tom Collins December 21, 2023 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Tips from Tom's inbox
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image showing young woman puzzling over a book's pages as featured image for blog post, What's in a Best-Selling Book, by Tom Collins

What’s in a Best Selling Book?

Understanding the New York Times and other best seller lists and what’s in it for authors who achieve best seller status

By Tom Collins December 7, 2023 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business, Tips from Tom's inbox
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featured image for blog post, Give Thanks: Talk Books With Your Family and Friends, by Tom Collins

Give Thanks: Talk Books With Your Family and Friends

The Benefits of Reading Books — Especially Fiction — for Work and Pleasure

By Tom Collins November 22, 2023 Books, Health & Happiness, Learning, Writing
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featured image for blog post, Who is the Author of a book these days?, by Tom Collins

[TfTi] Who is the Author of a book these days?

Has corporate publishing changed the meaning of the term author to include all those who help get a book published? What about audiobooks? AI?

By Tom Collins November 9, 2023 AI Tools & Tips, Books, Indie Publishing, Tips from Tom's inbox
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featured image for blog post, 7 Essentials of Author Websites, by Tom Collins

7 Essentials of Author Websites

A gude to the essential functional elements of a website built to serve the goals of both fiction and nonfiction authors.

By Tom Collins October 26, 2023 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tools & Technology, Writing
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featured image for blog post, Hints that Indie Authors might abandon Amazon?, by Tom Collins

[TfTi] Hints that Indie Authors might abandon Amazon?

Two emails arrived in the past week or so that, in combination, have me rethinking my conviction that indie authors have no realistic choice about […]

By Tom Collins October 12, 2023 Books, Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image for blog post by Tom Collins, entitled Page Layout: Designing for Marginalia, with image and quote of Mortimer Adler, 'Marking up a book is not an act of mutilation but of love'

Page Layout: Designing for Marginalia

How — and more importantly, WHY — should your book be designed for marginalia? And what are the two flavors of marginalia to be accommodated?

By Tom Collins September 27, 2023 Book Design, Books, Flawsomism, Marginalia, Reading, Writing
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featured image for blog post, Poet Warriors: Books are Weapons in the War of Ideas, by Tom Collins

Poet Warriors: Books are Weapons in the War of Ideas

What does the phrase “poet warrior” mean to you? Learn more about its origins and what books mean to soldiers.

By Tom Collins September 13, 2023 Books, Learning, Reading
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featured image for blog post, Share the JOY of reading with a child, by Tom Collins

Share the JOY of reading with a child

Answer my call to arms for those you care about and help them see why reading remains so important to their future. Especially the kids in your life.

By Tom Collins August 31, 2023 Books, Health & Happiness, Learning, Reading
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featured image for blog post, [TfTi] 30 more quotes on books to inspire writers and readers, by Tom Collins

[TfTi] 30 more quotes on books to inspire writers and readers

This Tips from Tom’s inbox entry was itself inspired, once again, by James Clear’s 3-2-1 newsletter, with a subject line that read in part: “the value of books.” How can we resist?

By Tom Collins August 17, 2023 Books, Learning, Tips from Tom's inbox, Writing
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Recent Blog Posts

  • Our Two Million Milestone (and How You Can Help)
  • Book Clubs: Think They’re Just for Novelists? Not True!
  • Reminder: The Em Dash, Rule of Three, and Other Style Choices Are Older than AI
  • Your 250-Copy Book Could Be More Valuable Than a Bestseller
  • Stop Getting Ready and Get Writing: How Authors Build Confidence While Perfectionism Keeps Others Stuck
Tom Collins and Yvonne DiVita - Master Book Builders
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