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About Tom Collins

Here at Master Book Builders, I'm known as the "Book Artisan" -- the guy who takes over to help with your book design and publishing steps, after you and Yvonne finish writing, editing, and polishing your book manuscript. As a writer myself, I usually chime in with a suggestion here or there. Since reading your book is inherent in my layout process, I bring that understanding of your message to your cover design, as well. And then I help with many of the tech and "author business" tasks in the publishing and marketing phases, constantly learning as the industry evolves. I try to share some of that learning in my blog posts, too.

featured image showing caledar pages for blog post, 'Calendars, Calendars: Tools for Your Marketing Plan, by Tom Collins

Calendars, Calendars: Tools for Your Marketing Plan

Want to never again feel stumped by that question, “What should I write about today?” Two types of calendars will help.

By Tom Collins March 27, 2025 Marketing your book, Marketing your business
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Image of woman listening to audiobook with words flowing into her head for blog post, 'Will Your Investment in an Audiobook Edition Be Worth It?' by Tom Collins

Will Your Investment in an Audiobook Edition of Your Book Be Worth It?

We think the question you address should not be whether, but when and how you’ll get your audiobook done. Learn why.

By Tom Collins March 11, 2025 Audiobooks, Business & Entrepreneurship, Indie Publishing, Tools & Technology
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image of book as watering can for the brain for blog post, Reading Will Improve Your Writing, But How to Fit It In?, by Tom Collins

Reading Will Improve Your Writing, But How to Fit It In?

Advice from famous authors, backed up by recent science, tells us that to write well, we must be readers. Reading tips for busy authors.

By Tom Collins February 27, 2025 Books, Creativity, Reading, Writing
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featured image showing a 'personal' ad seeking longer term commitment for blog post, Falling in Love with (or through) Books, by Tom Collins

[TfTi] Falling in Love with (and through) Books

Lessons in love (and book marketing) from an email quiz and a selfless gift.

By Tom Collins February 13, 2025 Books, Business & Entrepreneurship, Marketing your book, Tips from Tom's inbox
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Screenshot of Evertreen 'forest' page for Master Book Builders with BOSS Academy featured image for blog post, Replanting Our Pages, by Tom Collins

Replanting Our Pages

New for 2025, we’re committed to planting 100 trees per month. Find out how, what the impact could be, and how you might help!

By Tom Collins January 28, 2025 Books, Business & Entrepreneurship, Giving Back, Indie Publishing
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banner image showing football player A.J. Brown reading a book during game for blog post 3 Lessons from Football Star A.J. Brown for Authors and Readers, by Tom Collins

3 Lessons from Football Star A.J. Brown for Authors and Readers

The lessons go far beyond football, media frenzy, and Amazon algorithms. What indie authors and readers should take away.

By Tom Collins January 16, 2025 Aging Well, Books, Indie Publishing, Reading
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featured image with Paul McCartney in 1964 and 2021 for blog post, 'Happy New Year and My Birthday Gift to You,' by Tom Collins

Happy New Year & My Birthday Gifts to You

Today is my birthday. And now I’m seventy-four. Does reading those words make lines from a couple of Beatles songs, When I’m Sixty-four and Birthday, […]

By Tom Collins January 3, 2025 Aging Well, Books, Creativity, Health & Happiness, Learning, Reading
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Featured image for blog post, 2025 Bookish Holidays Indie Authors Can Use, by Tom Collins

2025 Bookish Holidays Indie Authors Can Use

Want to turn your book marketing into fun events instead of a chore? Take advantage of the “excuses” offered by the dozens of literary holidays on the calendar!

By Tom Collins December 19, 2024 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Marketing your business
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featured image for blog post, Brain Rot then, Brain Rot now: Stop It!, by Tom Collins

[TfTi] Brain-Rot then, Brain Rot now: Stop It!

Why is “brain rot” the 2024 word of the year, what causes it, and how can you avoid it?

By Tom Collins December 5, 2024 Books, Health & Happiness, Learning, Reading, Tips from Tom's inbox, Writing
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featured image for blog post, [TfTi] Ya Think?!? 'Self-Publishing's Output and Influence Continue to Grow' by Tom Collins

[TfTi] Ya Think?!? – “Self-Publishing’s Output and Influence Continue to Grow”

The latest figures show how indie authors are growing their audiences and their influence in the publishing world. Learn more.

By Tom Collins November 21, 2024 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox, Writing
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Let's get in touch

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Recent Blog Posts

  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
  • What Can a Virtual Book Tour Do for Indie Authors?
  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
  • Reading and Writing as Dementia Defense
  • [TfTi] Using TikTok as Your Bookseller
Tom Collins and Yvonne DiVita - Master Book Builders
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