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A photo of Messaging Strategist Dorothy Wisnewski next to text that reads "A Smart Conversation with Messaging Strategist Dorothy Wisnewski."

Messaging for Authors and Others: A Smart Conversation with Messaging Strategist Dorothy Wisnewski

Dorothy Wisnewski is a copywriter who approaches her craft a little differently than many others. In our call, we started with the concept that authors are a brand. They also have a brand.

By Yvonne DiVita December 21, 2022 Business & Entrepreneurship, Smart Conversations with Yvonne, Writing
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image of two dogs lying in the entries of two play tunnels that meet just a few feet inside

Which BIG DOG will you choose for your book?

[A version of this post first appeared in our weekly newsletter, which of course you should sign up for.] I called this entry “manufactured marginalia” […]

By Tom Collins December 17, 2022 Books, Business & Entrepreneurship, Indie Publishing, Marginalia, Writing
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20 Great Ideas for Writing a Book

20 Great Ideas for Writing Your Book

20 Great Ideas for Writing Your Book This Year to Beat Out Your Competition

By Yvonne DiVita November 22, 2022 Books, Writing
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blog post feature image for Throughline: The 'Wiring Diagram' for Your Book

Throughline: The “Wiring Diagram” for Building Your Book

No matter your genre, writing your book will be easier – and your book will be better – if you take the time to find your throughline.

By Tom Collins November 9, 2022 Books, Writing
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Tony Pisanelli – Author of The Phoenix Career Principles – Talks Transformation in Writing a Book

Tony Pisanelli – Author of The Phoenix Career Principles – Talks Transformation in Writing a Book

In this conversation, Tony reveals there are two groups of people in the career world: those who go through the motion of getting a job done, day after day, and those who are actually enthusiastic about their work. The second group will take control of their lives and learn how to make their work (and life) exactly what they want it to be.

By Yvonne DiVita November 4, 2022 Books, Business & Entrepreneurship, Smart Conversations with Yvonne, Writing
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featured image for blog post, Best Selling Books that No One Reads - Don't Let Yours Be One!, by Yvonne DiVita

Best Selling Books that No One Reads – Don’t Let Yours Be One!

Don’t rest on your Amazon Bestseller laurels. Marketing you book never ends and it’s on you! Here’s how:

By Yvonne DiVita September 29, 2022 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Writing
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A photo of author and Reiki Master Marnie Vincolisi next to text that reads "A Smart Conversation with Marnie Vincolisi, LightInternational.com"

Mental Health, Physical Health, Emotional Health, Spiritual Health with Reiki Master Marnie Vincolisi

In fact, she believes she got spiritual guidance in her quest to find her father, and the long-lost relatives from that side of her family. People she had been separated from for more than 40 years.

Talk about synchronicity! Talk about the stars lining up. Talk about something that was meant to be! Get the book and learn what I mean by all of that.

By Yvonne DiVita July 2, 2022 Health & Happiness, Smart Conversations with Yvonne, Writing
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A white man sitting on the floor reading a book. Text next to the man reads "In the space that I move in, throughout social media and in the real world, the best and most effective way to market your business and/or yourself is to write a book." A book is your mightiest marketing tool.

What is the MIGHTIEST Marketing Tool In Any #Business #Toolbox? That’s right. A #Book.

Call me smart. Because I KNOW a book can do all of those things. It doesn’t do them magically. There isn’t a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn’t change YOU – you’re still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius.

By Yvonne DiVita May 24, 2022 Business & Entrepreneurship, Marketing your business, Writing
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A room filled with clay pots of various sizes. Text over the image reads "Learning vs. Knowing: Is one of my favorite success stories a lie?" The article attached to the images discusses the "lots of pots" theory of creativity.

Learning vs. knowing: Is one of my favorite #Success stories a lie?

What happens when you find out one of your favorite stories about achieving success is wrong? The real story behind my success mantra: “lots of pots.”

By Tom Collins May 16, 2022 Creativity, Tips from Tom's inbox, Writing
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5 Secrets to Writing a Best Seller

5 Secrets to Writing a Best Seller

Everyone is intent on becoming a best-selling author, these days. The prime best-selling status most writers are after is the recognition on Amazon that your […]

By Yvonne DiVita April 27, 2022 Books, Writing
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