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Featured image showing author loading stack of books into doorway with TikTok logo for blog post, Using TikTok as Your Bookseller, by Tom Collins

[TfTi] Using TikTok as Your Bookseller

Learn what I found through links in an email with the subject line “40k in book sales thanks to this.”

By Tom Collins February 5, 2026 Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing author slapping hands with fans holding books for blog post, Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility, by Tom Collins

[TfTi] Indie Authors, Rejoice! Reaching Your Readers Is Your Responsibility

Learn about the distinction between the “retail marketing” that traditional publishers do and “consumer marketing” that authors must do to create reader demand for their books.

By Tom Collins January 20, 2026 Indie Publishing, Marketing your book, Tips from Tom's inbox
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featured image showing a robot reading a book for the blog post, Will the AI Overlords Be Reviewing Your Book?, by Tom Collins

[TfTi] Will the AI Overlords Be Reviewing Your Book?

See what an AI reviewer did with a piece I wrote decades ago and learn why you don’t want that for your book.

By Tom Collins July 31, 2025 AI Tools & Tips, Book Reviews, Marketing your book, Tips from Tom's inbox
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featured image showing woman appalled by Stephen King's assertion that writers should never use a thesaurus for blog post entitled, 'No Thesaurus? NO WAY, Stephen King!' by Tom Collins

[TfTi] No Thesaurus? NO WAY, Stephen King!

Stephen King claims, “Any word you have to hunt for in a thesaurus is the wrong word.” Nonsense, I say. What do you think?

By Tom Collins May 22, 2025 Books, Creativity, Tips from Tom's inbox, Writing
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featured image showing a 'personal' ad seeking longer term commitment for blog post, Falling in Love with (or through) Books, by Tom Collins

[TfTi] Falling in Love with (and through) Books

Lessons in love (and book marketing) from an email quiz and a selfless gift.

By Tom Collins February 13, 2025 Books, Business & Entrepreneurship, Marketing your book, Tips from Tom's inbox
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featured image for blog post, Brain Rot then, Brain Rot now: Stop It!, by Tom Collins

[TfTi] Brain-Rot then, Brain Rot now: Stop It!

Why is “brain rot” the 2024 word of the year, what causes it, and how can you avoid it?

By Tom Collins December 5, 2024 Books, Health & Happiness, Learning, Reading, Tips from Tom's inbox, Writing
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featured image for blog post, [TfTi] Ya Think?!? 'Self-Publishing's Output and Influence Continue to Grow' by Tom Collins

[TfTi] Ya Think?!? – “Self-Publishing’s Output and Influence Continue to Grow”

The latest figures show how indie authors are growing their audiences and their influence in the publishing world. Learn more.

By Tom Collins November 21, 2024 Books, Business & Entrepreneurship, Indie Publishing, Marketing your book, Tips from Tom's inbox, Writing
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featured image for blog post, Indie Authors: Don't Forget to File Your BOIR, by Tom Collins

[TfTi] Indie Authors: Don’t Forget to File Your BOIR!

Most indie authors with an LLC must file a Beneficial Ownership Information Report (BOIR). The penalties are harsh, and filing is easy.

By Tom Collins October 17, 2024 Business & Entrepreneurship, Copyright & Legal Stuff, Indie Publishing, Tips from Tom's inbox
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image of elder couple bird watching as feature image for blog post entitled, 'Getting Old or Growing Elder?' by Tom Collins

Getting Old or Growing Elder?

Learn how your beliefs and attitudes toward aging impact your health, happiness, and longevity, and how you can change them for the better.

By Tom Collins September 5, 2024 Aging Well, Books, Marginalia, Tips from Tom's inbox
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image showing a man holding a book with math equations on the board behind as feature image for the blog post The Math for Monetizing Your Indie Published Books, by Tom Collins

[TfTi] The Math for Monetizing Your Indie Published Books

The math for monetizing your books using the Taylor Swift Model of Book Marketing and building an audience of 1,000 true fans.

By Tom Collins August 21, 2024 Books, Business & Entrepreneurship, Marketing your book, Marketing your business, Tips from Tom's inbox
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Recent Blog Posts

  • Is Your Book Idea Really a Book? 5 Tests for First‑Time Authors Before You Write a Single Chapter.
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  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
  • Reading and Writing as Dementia Defense
  • [TfTi] Using TikTok as Your Bookseller
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