Smart Conversations with Yvonne Archives - Page 3 of 5

An image of marketing and reputation management expert Teresa Fritschi. Next to the photo is the text "A Smart Conversation with Teresa Fritschi of Commarglo."

Teresa Fritschi Talks Communications, Reputation Management and Meta Data

Metadata is that computer code you find behind the pretty pictures and written content of your website. Teresa does compare it to building a house, which makes me happy because I compare writing a book to building a house – to the poured concrete of your foundation. But she goes further. She talks about needing to understand how people search and what keywords to use for your audience. Which keywords to use and where to put them.

By Yvonne DiVita February 9, 2022 Big Ideas, Smart Conversations with Yvonne

A black and white image of 17-year-old Jack Buckley, creator of the animated action-mystery A'Taka. Next to the image is text that reads "A Smart Conversation with Jack Buckley, Filmmaker and Producer of 'A'Taka'"

Jack Buckley, Aspiring Film Maker and Producer Talks Animation and His Latest Film, A’Taka

This is a family friendly movie. For 8 and up. For kids and parents to watch together. For families to get the popcorn out and queue up on Netflix or Discovery+ or whatever channel you want, and enjoy it. Yes, it would be GREAT to see on a streaming service. Jack is open to that. So, if you know someone who knows someone who is related to the powers that be at one of the streaming services, get in touch! I want to see this movie with my grandkids.

By Yvonne DiVita January 31, 2022 Big Ideas, Smart Conversations with Yvonne

A black-and-white photo of PodcastGuests founder Andrew Allemann. Behind the photo is a banner that reads "A Smart Conversation with Andrew Allemann of PodcastGuests."

PodcastGuests and Founder Andrew Allemann for the Podcaster in You

We live in the world of podcasts, don’t we? The word is spoken thousands of times a day. Different shows are mentioned hundreds, if not thousands, of times a day. If you don’t have a podcast, you better be appearing on podcasts. If you aren’t, you are invisible.

By Yvonne DiVita January 20, 2022 Podcasting, Smart Conversations with Yvonne

An image of Natural Born Coaches founder Marc Mawhinney next to the text "A Smart Conversation with Marc Mawhinney of Natural Born Coaches."

Natural Born Coaches Founder Marc Mawhinney Talks Life and Coaching and Groceries

Coaches and small business professionals, alike, will get valuable advice and insight from this Smart Conversation. The success Marc has created for himself didn’t come overnight, nor did he ‘buy’ it. He worked organically to build the tribe he has and he can help you do the same.

By Yvonne DiVita January 15, 2022 Big Ideas, Business Coaching, Smart Conversations with Yvonne

A photo of serial pet entrepreneur Brock Weatherup of Great Pet Care. Next to his photo is text that reads "A smart conversation with Brock Weatherup of Great Pet.

Great Pets, Great People, Great Times with Brock Weatherup

He was a guest on Smart Conversations because he’s a friend, was once a colleague, and because he has such a wealth of stories to tell about life, business, and the adventure of being in the pet space.

By Yvonne DiVita December 3, 2021 Big Ideas, Business Coaching, Smart Conversations with Yvonne

A photo of Tom Van Winkle, CEO of the Hinsdale Humane Society, with one of his favorite dogs. Text next to the photo reads "A smart conversation with Tom Van Winkle of HInsdale Humane Society."

Tom Van Winkle of Hinsdale Humane Society Talks Up American Association of Pet Parents

It’s not that these people want to give up their pets, it’s that they don’t see a way out. Tom is working to change that. One way he does this is by working with food pantries to donate some of the extra food he receives in donations, to them.

By Yvonne DiVita November 27, 2021 Big Ideas, Smart Conversations with Yvonne

An image of poet, content marketer, and resilience coach Alaesia "Lisa" Hurt. Next to the image is the text "A Smart Woman Conversation with Alaesia (Lisa) Hurt." This image is attached to a post on the 7 Cs of resilience.

Aleasia Hurt from HURTNPOET Shares 7 Cs of Resilience

Over time, she learned she could create poetry out of the stories people told her. I am so fascinated by that because I feel that all of life is poetry. If we just stop to listen, we would hear the sounds of poetry all around us. We would see the colors of poetry drifting in the breeze. For Lisa, it helped her create a world of confidence, empowerment, and reward. That sense of giving back, whenever she could deliver a poem to a person, created from their story. It gives me chills! It’s exactly what story is all about.

By Yvonne DiVita November 19, 2021 Big Ideas, Business Coaching, Smart Conversations with Yvonne

A photo of Lucy Forsting, author of "The Adventures of Miss Twiggs and Company," next to text that reads "A smart conversation with Lucy Forsting, author of 'Miss Twiggs and Company'"

The Adventures of Miss Twiggs and Company by Lucy Forsting

Lucy believes we spend too much time ‘intellectualizing’ – and isn’t that the truth? I know I spend a good bit of time justifying my behavior and the behavior of others by thinking it through, rather than allowing my ‘intuition’ or my ‘heart’ dictate how I should feel about a situation.

By Yvonne DiVita November 3, 2021 Big Ideas, Smart Conversations with Yvonne, Writing

Your Brand Your Message Deb’s Business – Talking Marketing with Deb Goeschel

Deb’s backstory of how she got started goes all the way back to when she was a toddler and loved performing for her mom and other family members. We all have those memories, don’t we? It’s good to share them on your website and in your blog because it can easily bring you closer to your core audience – people who will be touched by that story of you as a child, and will relate to it because they, too, have those memories.

By Yvonne DiVita October 25, 2021 Marketing your book, Smart Conversations with Yvonne

Pastry chef Marda Stoliar holds a baking sheet with unbaked cookies. Text next to the image reads, "A smart conversation with pastry chef Marda Stoliar."

Marda Stoliar Pastry Chef: the Backstory, or Why #MARDASGiftFilm is Such an Important Documentary to Make

In a world of divisiveness, baking bread, making cakes, eating with other people, can calm nerves and change moods. Breaking bread with people brings us together as a group, doing something each person in the group likes to do – eat.

By Yvonne DiVita October 16, 2021 Big Ideas, Smart Conversations with Yvonne