Your Book as a Business: Thinking Like an Authorpreneur
If you’re writing a book, you’d best start thinking like an authorpreneur. Here’s why and how.
Why Writing Your Book is the Smartest Marketing Move for Your Business Today
Find out why we’ve been using the phrase “books as business cards” for decades.
Flod Planning (not a typo) for the Holidays
Want a flod (not a typo) of book marketing opportunities? Check out our July-December 2025 Literary Holiday printable calendars.
Calendars, Calendars: Tools for Your Marketing Plan
Want to never again feel stumped by that question, “What should I write about today?” Two types of calendars will help.
2025 Bookish Holidays Indie Authors Can Use
Want to turn your book marketing into fun events instead of a chore? Take advantage of the “excuses” offered by the dozens of literary holidays on the calendar!
10 Ways Writing a Book Builds Business Success
Why should every business person write and publish a book displaying their ideas, experience, and expertise? Here are ten reasons.
[TfTi] The Math for Monetizing Your Indie Published Books
The math for monetizing your books using the Taylor Swift Model of Book Marketing and building an audience of 1,000 true fans.
Effective Word-of-Mouth is Made Not Born
If you’re shaking your head back and forth, wondering what that title means – because everyone knows that word-of-mouth is organic, not manufactured – let […]
Writing for Love or Money? An Author’s Dilemma.
Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.
[TfTi] Publishing Trends and Changes that Indie Authors Need to Keep Up With
From multiple newsletters and articles, my top five publishing industry trends that will most affect indie authors this year.
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