2025 Bookish Holidays Indie Authors Can Use
Want to turn your book marketing into fun events instead of a chore? Take advantage of the “excuses” offered by the dozens of literary holidays on the calendar!
10 Ways Writing a Book Builds Business Success
Why should every business person write and publish a book displaying their ideas, experience, and expertise? Here are ten reasons.
[TfTi] The Math for Monetizing Your Indie Published Books
The math for monetizing your books using the Taylor Swift Model of Book Marketing and building an audience of 1,000 true fans.
Effective Word-of-Mouth is Made Not Born
If you’re shaking your head back and forth, wondering what that title means – because everyone knows that word-of-mouth is organic, not manufactured – let […]
Writing for Love or Money? An Author’s Dilemma.
Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.
[TfTi] Publishing Trends and Changes that Indie Authors Need to Keep Up With
From multiple newsletters and articles, my top five publishing industry trends that will most affect indie authors this year.
[TfTi] Competing with Giants? Let’s Level the Field
In this edition of Tips from Tom’s inbox, I’m going to have to work at avoiding a rant. My goal is to help you understand and put to use some truths about book publishing and marketing as an indie author.
[TfTi] 2024 Literary Holidays: An Indie Publisher’s Book Marketing Goldmine
Here’s your 2024 literary holiday and events calendar to add fun and inspiration to your book marketing efforts.
What’s in a Best Selling Book?
Understanding the New York Times and other best seller lists and what’s in it for authors who achieve best seller status
Making the Most of Your LinkedIn Profile
The experts I talk to, and follow on LinkedIn, tell me this – it’s about what you can do for someone else, and not what you’ve accomplished in your life. Yes, there’s a place to validate your expertise (I would say it’s in your posts, but that’s a given, isn’t it? Isn’t it? 👀) . But put that after showcasing what you can do to solve a problem I have.
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