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Don't be a reluctant performer. Take charge of video for your book. Image of a movie camera.

Don’t Be a Reluctant Performer – Take Charge of Video for Your Book

Boy George and Gal Gadot Some personalities are bigger, more vibrant, and more focused than others. Think of Robin Williams.  Think of Boy George. Think […]

By Yvonne DiVita May 15, 2025 Blogs & Social Media, Books, Marketing your book, Tools & Technology
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featured image showing scattered groups of people with one in center for blog post, A 'Fan-Finder' AI Prompt and a 'Recognize & Reward' Mindset, by Tom Collins

A “Fan-Finder” AI Prompt and a “Recognize & Reward” Mindset

Wondering where to start building your fanbase? Here’s a Fan-Finder AI prompt and tips on a Recognize and Reward approach to building fan relationships.

By Tom Collins May 7, 2025 AI Tools & Tips, Books, Indie Publishing, Marketing your book
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featured image showing text and images in Egyptian papyrus scroll and medieval codes for blog post, How Do Images Fit in Your Book?, by Tom Collins

How Do Images Fit in Your Book?

“Words and pictures belong together.” — Edward Tufte

Those words have inspired my work in book design and here I’ll share some tips for you to make better use of graphics in your writing.

By Tom Collins April 24, 2025 Book Design, Books, Indie Publishing
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Image of a man with an open book where words are flying off the page. The caption reads Books have the power to change lives

Books have the Power to Change Lives

Every time I read an amazing post on social, most likely LinkedIn, I think: “This person should write a book,” and I love it when they have!

I want people to understand that the letters on the page that make up the words that make up the paragraphs are always more than scribbles from a kindergartner.

By Yvonne DiVita April 17, 2025 Books, Writing
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featured image showing Nazi book burning with caption 'Those who burn books will in the end burn people' for the blog post entitled, 'When they come for your libraries,' by Tom Collins

[Marginalia] When they come for your libraries . . .

What can the book, Papyrus: The Invention of Books in the Ancient World, teach us about the fragility of libraries in our current times? And what can you do about it?

By Tom Collins April 9, 2025 Books, Copyright & Legal Stuff, Libraries, Marginalia
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image of a box with a caption reading it's all about thinking outside the box or is it

It’s All About Thinking Outside the Box – Or Is It?

Who’s tired of hearing, “Think Outside the Box?” I am. It’s become rather a cliché and has little meaning today. Whenever I see it or […]

By Yvonne DiVita April 2, 2025 Books, Business Coaching, Creativity
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What do you do when the dream dies

What Do You Do When the Dream Dies?

Reddit I visit Reddit every day and read through post after post of people ready to give up their dream of being a successful, published […]

By Yvonne DiVita March 5, 2025 Books, Indie Publishing, Marketing your book, Writing
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image of book as watering can for the brain for blog post, Reading Will Improve Your Writing, But How to Fit It In?, by Tom Collins

Reading Will Improve Your Writing, But How to Fit It In?

Advice from famous authors, backed up by recent science, tells us that to write well, we must be readers. Reading tips for busy authors.

By Tom Collins February 27, 2025 Books, Creativity, Reading, Writing
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The Almighty Book Review How to Give Them How to Get Them

The Almighty Book Review – How to Get Them and How to Give Them

Writing a book review is one of the best ways to support your favorite authors. And, as an author yourself, you understand the value of […]

By Yvonne DiVita February 20, 2025 Book Reviews, Books
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featured image showing a 'personal' ad seeking longer term commitment for blog post, Falling in Love with (or through) Books, by Tom Collins

[TfTi] Falling in Love with (and through) Books

Lessons in love (and book marketing) from an email quiz and a selfless gift.

By Tom Collins February 13, 2025 Books, Business & Entrepreneurship, Marketing your book, Tips from Tom's inbox
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Recent Blog Posts

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  • Are You Ready? 7 Questions to Ask Before You Hire an Editor, Hit Upload, Or Start Marketing Your Book.
  • Reading and Writing as Dementia Defense
  • [TfTi] Using TikTok as Your Bookseller
Tom Collins and Yvonne DiVita - Master Book Builders
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