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About Tom Collins

Here at Master Book Builders, I'm known as the "Book Artisan" -- the guy who takes over to help with your book design and publishing steps, after you and Yvonne finish writing, editing, and polishing your book manuscript. As a writer myself, I usually chime in with a suggestion here or there. Since reading your book is inherent in my layout process, I bring that understanding of your message to your cover design, as well. And then I help with many of the tech and "author business" tasks in the publishing and marketing phases, constantly learning as the industry evolves. I try to share some of that learning in my blog posts, too.

blog post banner image about HIBs (Happiness Inducing Behaviors)

HIBs? 14 Proven Ways to Increase Your Happiness

Ever wonder if there are scientifically proven ways to live a happier life? Here are 14 “happiness inducing behaviors” backed by research.

By Tom Collins May 11, 2021 Books, Health & Happiness, Learning, Lifestyle, Tips from Tom's inbox
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A group of formally dressed people of a variety of ages, genders, and races. Text above the individuals reads "Can solos and small businesses reap the benefits of age diversity at work?" This image is attached to a blog post on how age diversity at work can benefit small businesses and even solopreneurs.

Age Diversity at Work: Can Solos and Small Businesses Share the Benefits?

We looked at the benefits of age diversity running to the organization: increased productivity, innovation, workforce stability, and the bottom line. And the evidence continues to pile up.

By Tom Collins April 2, 2021 Aging Well, Big Ideas, Health & Happiness
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featured image for blog post, Top 5 Reasons You Must Embrace Imperfection in Your Work, by Tom Collins

Top 5 Reasons You Must Embrace Imperfection in Your Work

わ び ‌さ び (wabi-sabi) The Japanese phrase wabi-sabi means to celebrate imperfection. It’s connected to the art form called kintsugi, or “golden repair” – in which broken […]

By Tom Collins February 28, 2021 Books, Business & Entrepreneurship, Flawsomism, Health & Happiness, Lifestyle
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An image on shades of blue and brown that depicts the concept of moments or networks. Text over the image reads "Succeeding in 3 Million Moments (and counting)."

Succeeding, in 3 Million Moments (and counting!)

As I turn 70, in this post I’m sharing on three of the topics occupying my attention in this moment of transition: time, transition, and success. And how much those three concepts overlap — especially when recast into verb form, as I believe nouns often should be.

By Tom Collins January 4, 2021 Aging Well, Big Ideas, Health & Happiness
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A close-up of an Asian woman and a Black woman playing basketball. Next to the image is a quote from Chip Conley that reads "The upside of a pivot in basketball is ... it gives you other options." This image is attached to the value of pivoting.

Is This the Perfect Time for You to Pivot?

Confession: I’m a fan of sports metaphors as life lessons. So when I saw the title of Chip Conley’s Wisdom Well blog post a few […]

By Tom Collins October 30, 2020 Business & Entrepreneurship, Creativity
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An image of two people clasping hands, as if preparing to arm wrestle. Over the image is the text "Performing the Learning Partners doggerel." This image is attached to a post on the benefits of building fun into your brand statement.

Keeping it fun: performing the Learning Partners doggerel

It’s been three years since I posted the story of how I made the task of creating a brand statement into a fun process. I’ve recited the Learning Partners verses many times at networking events, but always meant to get a video version done. And here it is!

By Tom Collins October 19, 2020 Business & Entrepreneurship, Creativity
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A Black woman sits at a desk looking at a monitor containing images of other people, as in a Zoom or other video conferencing meeting. Text over the mage reads "How to thrive in the virtual work world, and why grit is not enough."

How to Thrive in the Virtual Work World and Why Grit is Not Enough

I had the good fortune to have Angela Duckworth teach several segments of the Positive Psychology certificate program I took a couple of years ago. She used the research that led to her book, Grit: The Power of Passion and Perseverance, as examples throughout. So I continue to follow her work and three of her recent newsletter items inspired this post.

Because these lessons align so well with the new Laser Learning program I’m testing as I write, I’m going to introduce you to it briefly, after we dig into how her latest thoughts can help you thrive in the virtual spaces we find ourselves navigating for work, school, and even social life.

By Tom Collins October 13, 2020 Business & Entrepreneurship, Tools & Technology
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Writing Lessons from HGTV Stars

Writing Lessons from HGTV Stars

Ever wonder what the HGTV home renovations stars could teach you about writing and publishing your book? Check these lessons in book building.

By Tom Collins June 28, 2020 Books, Writing
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featured image for blog post, Still No Justification (for justified page layout), by Tom Collins

Still No Justification (for justified page layout)

The neuro-science of reading and lots of expert opinion tell us why you should not use justified margins in your book.

By Tom Collins May 19, 2020 Book Design, Books, Indie Publishing
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featured image for blog post, 27 Quotes on Books, Reading, Writing, Learning, and Doing, by Tom Collins

27 Quotes on Books, Reading, Writing, Learning, and Doing

I gathered a lot of quotations while researching the topics covered in Read ‘Em & Reap! Many are spread throughout the book, so I thought I’d collect my […]

By Tom Collins July 13, 2019 Books, Learning, Reading, Writing
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Recent Blog Posts

  • A “Fan-Finder” AI Prompt and a “Recognize & Reward” Mindset
  • Authors on LinkedIn®: What You Need To Know
  • How Do Images Fit in Your Book?
  • Books have the Power to Change Lives
  • [Marginalia] When they come for your libraries . . .
Tom Collins and Yvonne DiVita - Master Book Builders
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