In this edition of Tips from Tom’s inbox, I’m going to have to work at avoiding a rant. My goal is to help you understand and put to use some truths about book publishing and marketing as an indie author.
Here’s your 2024 literary holiday and events calendar to add fun and inspiration to your book marketing efforts.
Understanding the New York Times and other best seller lists and what’s in it for authors who achieve best seller status
The experts I talk to, and follow on LinkedIn, tell me this – it’s about what you can do for someone else, and not what you’ve accomplished in your life. Yes, there’s a place to validate your expertise (I would say it’s in your posts, but that’s a given, isn’t it? Isn’t it? 👀) . But put that after showcasing what you can do to solve a problem I have.
It isn’t a matter of just being happy with what he creates for you.
“Happiness is okay,” he says, “Everyone wants to be happy.” But, he’ll deliver happiness and effectiveness – which is far more important.
Call me smart. Because I KNOW a book can do all of those things. It doesn’t do them magically. There isn’t a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn’t change YOU – you’re still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius.
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