Don’t Watch While Your Book Flops! 5 Must-Do Marketing Tasks for Every Author and Every Book
In my role as a book coach and author advisor, I am also involved with planning and advising on a well-rounded marketing strategy for getting […]
In my role as a book coach and author advisor, I am also involved with planning and advising on a well-rounded marketing strategy for getting […]
Beta readers are invaluable resources for authors, providing fresh eyes and constructive feedback on your manuscript before it goes to print. Often, they uncover places […]
In the olden days of the 20th century, books were launched or released by publishers who owned the “rights” (licensed from the author) and had […]
If you’re shaking your head back and forth, wondering what that title means – because everyone knows that word-of-mouth is organic, not manufactured – let […]
We’re hot into summer now. Yes, it doesn’t officially arrive until the 20th this year, but we humans pretty much consider the start of June […]
I’m asked pertinent – compelling – questions about writing and publishing a book almost every day. People email me. Or DM me on LinkedIn. Or […]
“After crying in my hotel room and wondering whether I may have made a huge mistake in leaving HE&R and changing professions at age fifty-three, I decided someday to write a book about my life experiences. I was hopeful my book would encourage others to achieve their dreams and increase their happiness.”
Today’s business books are not the dry read most people think they are. Most business books are written from the perspective of an author with a story to share. Notice I didn’t say tell. Too many authors ‘tell’ a story, which often lacks authenticity and vulnerability, two key ingredients people look for in their reading today.
What if that promotion you’ve been waiting for doesn’t come because of something that happened when you were a child? What if your team feels […]
That’s the $64,000 question isn’t it? Why is it so hard to sell your book? On the other hand, maybe it’s not so hard to […]
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